The Dining Table was the Launchpad for a Million Dollar Idea
by Sasha Fong
Neeraj Sundarajoo’s humble dining table was where he and Keith Tan came up with an enterprising solution for chefs, hawkers and restaurateurs.
Launched in July 2017, Zeemart is a business-to-business (B2B) sourcing platform built for the hotel, restaurant and catering industry, which aims to streamline and make more efficient the ordering process for both business owners and suppliers. Instead of ordering via multiple platforms, their Zeemart app can source for suppliers, immediately find competitive prices, track orders, deliveries and manage expenditures. The duo are are targeting to have 1,000 restaurants on their platform by mid-2018. They are also looking at entering the Malaysia and Indonesia markets.
“If you plan a living, plan and put in time, energy and effort, and that plan will help you deliver,” said Neeraj, who is one of TP’s most global, resourceful, and entrepreneurial alumni members.
Not Their First Company
In 2002, when Neeraj was still in his second year in TP, he and Keith established Comwerkz Pte Ltd. The start-up won a tender to roll out an e-mail encryption programme for 85 government agencies in Singapore, including TP. By the end of Neeraj’s final year, Comwerkz had more than 10 staff (all TP graduates), and already chalked up an annual turnover of over half a million dollars.
How does one juggle time between studies and running a business?
“You get into class, stay focused and absorb as much as you can,” shared Neeraj during a talk organised by TP’s Innovation & Entrepreneurship Department. “When you tune your mind and use it effectively, you’ll find you have more free time”.
Comwerkz went on to take on major projects for IDA, Singapore Expo, MINDEF, Microsoft, Starbucks, P&G, Samsung, eBay and PayPal. In 2010, Comwerkz was acquired by Wunderman, part of WPP, the world’s largest marketing communications company.
The Winning Formula
Like Yin and Yang, Keith’s creative genius and Neeraj’s business mindset complement each other and have proven to be a winning formula and inspiration to budding entrepreneurs.
“Trust is one of the key ingredients to building a business. Find a partner that’s got your back,” shared Keith. Well done guys, the TP Family wishes the Zeemart team every success!