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The Brand Hub for
marketing students
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The
Brand Hub enables marketing students to improve
their service to clients. Among those who have
worked with them are IKEA, BreadTalk, Samsung,
Ogawa, Mediacorp Publishing, HDB, Unilever, and
Colgate-Palmolive.
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A BETTER understanding of the world of branding would
undoubtedly be a huge competitive advantage to marketing
students.
It was with this in mind that in October 2006, Temasek
Business School launched The Brand Hub, a facility that
aims to support the learning of its marketing students
by providing the right environment and resources. The
Hub provides the perfect setting for students to meet
real-life clients, and develop and produce marketing
strategies, ideas and programmes that help to build
and maintain their clients’ brand image.
Fitted out with the latest creative equipment and tools
for students to brainstorm and make their ideas come
alive, The Brand Hub includes a projection system for
them to pitch marketing ideas and sell their creative
solutions. Workstations at the Hub include useful software
for students to create and develop visual communication
materials.
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