BAF1005 | Basic Financial Accounting
This subject provides you with an understanding of the general framework of the accounting discipline. You will learn basic knowledge of accounting concepts including preparing, understanding and analysing accounting records and simple financial reports for small and medium-sized enterprises. You will have opportunities to apply the knowledge to real world situations. |
BAF1006 | Basic Finance
This subject equips you with a basic understanding of financial management, various sources and application of funds of a typical business and some basic techniques to assist in long term financial decision-making. You will have opportunities through various learning methods such as group discussions and research assignments to apply the knowledge to real world situations. |
BBS1003 | Managing Human Resources
This subject equips you with an understanding of the human resource management functions ranging from employee induction, people development, performance appraisal, rewards and benefits, change management, team management to discipline and grievance handling. You will also have an appreciation of the current trends in the field of human resource management. |
BBS1004 | Fundamentals of Management
This subject equips you with the basic understanding of key management functions of planning, organising, leading and controlling. You will also gain an understanding of the impact of the key environmental factors on business, the importance of corporate social responsibility, business ethics and international management. |
BBS1005 | Fundamentals of Entrepreneurship
This subject equips you with the basic understanding of entrepreneurship and an appreciation of issues relating to the setting up of new businesses. You will be able to develop basic, sound business strategies to create viable basic business plans through the understanding of issues relating to market analysis, customers, marketing mix, staffing and basic financial projections. |
BBT1004 | Basics of E-Business
This subject provides you a basic understanding of the issues in e-business relating to the planning, organising and development of e-business websites. Practical design, development and implementation considerations in e-business websites will be illustrated through hands-on activities. Besides electronic marketing imperatives, security, e-payment systems, legal and ethical issues and future trends will also be discussed. |
BCM1010 | Introduction to Mass Communication
This subject provides a better understanding of the media scene. You will learn about mass communication concepts, theories, history, background and the advancement of the media industry. The subject also looks at ethical issues, mass media law, and the implications of media on society. |
BCM1011 | Business Chinese & PRC Culture
This subject offers a glimpse of China’s history and geography, its socio-political system, economic reform achievements and problems, and development trends. It highlights opportunities and challenges for international businesses in China’s economic transformation. It also discusses the effect of traditional values on business practices and etiquette in China today. You will also learn business conversation and correspondence in Chinese.. |
BCS1006 | Academic Research & Writing Skills
This subject exposes students to the rigours of academic writing. It focuses on the writing process, structure of essays, idea development, and evaluation and use of resources. Students will also be required to submit literature reviews and an academic essay. |
BEC1003 | Introductory Economics
This subject equips you with basic microeconomic concepts and the necessary analytical skills for understanding the business environment. You will apply concepts such as the demand and supply model, elasticity, pricing strategies and growth strategies to the day-to-day business decision-making of individuals and firms. You will also learn problem-solving and process skills that will allow you to understand how economic variables affect business decision-making. |
BHT1015 | Event Planning
This subject provides a broad understanding of the event planning, organising and staging process. You will be given opportunities to appreciate the diverse nature of the event industry through fieldwork and research on related areas. The subject will also develop your process and problem-solving skills, as well as your ability to interact and communicate effectively with others. |
BHT1016 | Fundamentals of Hospitality & Tourism Business
This subject provides a broad understanding of the hospitality and tourism business by examining the origin of travel and how it has evolved into the biggest industry in the world. The dynamic tourism growth is understood within the framework of demand for and supply of travel services, tourism distribution and trends. The importance of sustainable tourism is underscored by a discussion on tourism impact and the concept of carrying capacity. You will work in groups or individually and have opportunities to appreciate the dynamic nature of the business and develop an understanding of how tourism can bring about both intended and unintended consequences on people and the environment. |
BLM1005 | Introduction to Law of Singapore
This subject provides a basic knowledge of the legal system and laws of Singapore. You will learn some of the sources of Singapore law and how it is made. It also aims to equip you with a general understanding of the fundamental principles of criminal law, civil and criminal procedures, family law, the law of tort, and the law of contract. |
BLO1003 | Introduction to Logistics & Supply Chain Management
This subject gives a basic understanding of business logistics and supply chain management. You will have opportunities to apply some of the basic techniques acquired to manage real-life problems faced in the industry. This will help to develop your problem-solving skills and enable you to communicate effectively in real industry situations. |
BLO1005 | Basic Calculus for Business
This subject serves as a foundation subject, designed for students who do not have a background in O Level Additional Mathematics. It will introduce you to the basic concepts of algebra and functions, differentiation and integration. Techniques of problem solving in business and economics applications will also be covered. |
BMK1002 | Service Quality
This subject equips you with the knowledge, skills and mindset of productivity and service quality. It provides an integrated approach for you to learn the various aspects of customer service. This subject places emphasis on practical applications of concepts through role-play, case studies and experiential games. You will be given the opportunity to apply productivity and service quality concepts in a group project. |
BMK1003 | Introduction to Marketing
This subject provides an understanding of the basic concepts of marketing. It focuses on the tools used by marketers to develop the appropriate marketing mix like product, promotion, price and place; and includes key topics like environmental forces and market segmentation. You will learn how to market a company’s products and services successfully. |
