| This cluster offers you four subjects: Basic Financial Accounting, Fundamentals of Management, Introduction to Marketing and Introductory Economics. In whichever industry you’ll be pursuing your career in the future, be it related to Applied Science, Design, Engineering, Humanities or IT, you’ll most likely operate within a business environment. The accounting and management knowledge that you will acquire in this cluster will provide you with a basic understanding of how businesses manage their financial, human and other resources. Introduction to Marketing focuses on the tools used by marketers to develop the appropriate mix of product, promotion, price and place; while Introductory Economics examines the concepts of scarcity, demand and supply, market competition and market power. The four subjects will develop in you a business-oriented mindset to complement the specialized skills and knowledge that you will acquire in your diploma. | |  |
Subjects Offered *
Basic Financial Accounting
This subject provides you with an understanding of the general framework of the accounting discipline. You will learn basic knowledge of accounting concepts including preparing, understanding and analysing accounting records and simple financial reports for small and medium-sized enterprises. You will have opportunities to apply the knowledge to real world situations.
Fundamentals of Management
This subject equips you with the basic understanding of key management functions of planning, organising, leading and controlling. You will also gain an understanding of the impact of the key environmental factors on business, the importance of corporate social responsibility, business ethics and international management.
Introduction to Marketing
This subject provides you with an understanding of the basic concepts of marketing. It focuses on the tools used by marketers to develop the appropriate marketing mix like product, promotion, price and place; and includes key topics like environmental forces and market segmentation. This subject is useful because it teaches you how to market your company’s products and services successfully.
Introductory Economics
This subject equips you with basic microeconomic concepts and the necessary analytical skills for understanding the business environment. You will apply concepts such as the demand and supply model, elasticity, pricing strategies and growth strategies to the day-to-day business decision-making of individuals and firms. You will also learn problem-solving and process skills that will allow you to understand how economic variables affect business decision-making.
* The subjects offered are accurate at the time of publication and may be subject to change.
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