Web 2.0 has changed the way consumers receive and use information, as well as their expectations of how businesses communicate with them. More and more business owners realize the importance of using web 2.0 technologies to maintain their competitive advantage and cultivate strong customer relationships. However, many Small and Medium Enterprise (SME) businesses find it challenging to establish and increase their web presence due to a lack of relevant IT knowledge and understanding of Web 2.0 tools. The course, SMART Web 2.0, introduces SMART strategies to use free web 2.0 tools such as blogs and social networking sites to market and brand your products and services online. With competent use of web 2.0 technologies, it is possible to optimize the online presence of your business to successfully attract and maintain close relationships with your customers.
This course aims to equip SME business personnel with the practical techniques and skills to use free web 2.0 resources, such as blogs and social networking tools, to market their businesses online. This will help organizations to maintain their competitive advantage in the Internet era, as well as to manage relationships with their customers effectively online.
The course, SMART Web 2.0, covers the following topics:
- Starting Your Online Presence Today: Overview of E-Commerce and Web 2.0
- Marketing Your Business Online: Introduction to Online Marketing
- Attracting Customers with Blogs
- Relating to Customers via Social Networking Tools
- Total Online Marketing (TOM): An Integrated Approach
Who Should Attend
SME business personnel who plan to create web presences to market their products and services online using free web 2.0 resources such as blogs and social networking tools.
Participants should have basic knowledge in operating a PC and surfing the Internet.
Participants will be awarded Certificate of Performance upon meeting 75% of the required course attendance.
|Date:||28 Jul 2012|
|Time:||9am to 5pm|
|Fee per participant (with GST):||S$321|
|Application closing date:||28 Jun 2012|
Note: Temasek Polytechnic reserves the right to alter the course, modify the scale of fees, amend any other information or cancel classes with low enrolment.
Contact us if your organisation would like a customised programme.
Mr David Wang Yanbin
Mr. David Wang is a lecturer at Temasek Polytechnic School of Informatics & IT. He teaches various Business IT subjects such as IT Project Management, Fundamentals of Business Information Systems and Enterprise Solutions & Services Management.
Prior to joining Temasek Polytechnic, David had years of experience in the IT industry. He obtained his M.Sc. and B.Eng. from the National University of Singapore. His research interests range from E-Commerce to IT project management and business intelligence.
Enquiries & Application
Download the application form (PDF) and submit it with the relevant documents to:
Professional Development Centre (PDC)
South Wing Block 26B, Level 1, Unit 49
21 Tampines Avenue 1
Tel: 6788 1212
Fax: 6788 1475
Mon to Fri: 8.30 am to 7.00 pm
Closed on Sat, Sun & Public Holidays