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Core Unit of WSQ Diploma in Retail Management
(Unit code: RE-SCS-302C)
SDF & SRP Approved
Synopsis
This course specifies a range of skills and knowledge required by persons in a managerial role of a retail environment who manages the quality of customer service
Objective(s)
- Plan and implement sales presentations
- Develop system to manage customer relations
- Maintain and improve quality of customer relations management system
Who Should Attend
Area Manager, Operations Manager, Merchandise Manager, Chain Store Manager, Department Manager, Station Manager, Marketing Manager and Commercial Manager.
Pre-requisites
- Minimum 2 years of relevant retailing experience at least at supervisory level, or Advanced Certificate in Retail Supervision, or equivalent.
- Ability to handle most reading and writing tasks related to life roles, and able to read, write and interpret simplified/ non-simplified materials.
- Able to participate effectively in practical and social conversations.
- Ability to do calculations, interpret routine charts and graphs.
(ie. Singapore Employability & Skills System level 8 literacy and level 7 numeracy abilities)
Outline
- Select products for presentation to appeal to target market
- Demonstrate products for buying desire
- Evaluate and review product presentation
- Manage the customer relations management system
- Evaluate and monitor customer relations against standards
Optimum Class Size
15 to 25 participants
Delivery Methodology
A combination of lectures, tutorials, discussions, case studies, role plays and practical exercises.
Assessment
- Practical demonstration either in a real or simulated setting
- Questions - oral or written
- Presentation
- Projects
Course Structure
To gain the qualification of WSQ Diploma in Retail Management, a total of 15 units must be completed. At least 9 of these must be core units, and at least 5 elective must be completed. Participants may select up to 2 elective units from the WSQ Advanced Certificate in Retail Supervision.
For the full list of core and elective units and nominal training hours, please refer to: http://www.wda.gov.sg.
Certification
Participants who have completed this unit will be issued with a Statement of Attainment identifying the unit completed. Completion of this unit will count towards fulfilling the requirements of the WSQ Advanced Certificate in Retail Supervision or WSQ Diploma in Retail Management, subject to the course structure.
Training Pathway
The WSQ Diploma in Retail Management builds on the skills developed in the WSQ Advanced Certificate in Retail Supervision and provides a pathway from vocational education to higher education.
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