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Diploma in Communication Design (T59)

2017 Planned Intake: 120 JAE 2017 Last Aggregate Score: 15

The Communication Design course is home to curious and critical thinkers who thrive on deadlines and enjoy churning fresh and exciting ideas.  The work we do spans both the latest digital platforms and the elegant craft-based sensitivity of the old-school. This is a vibrant environment that constantly pushes the envelope, challenging students to reach higher crags in creative expression.

The first year gives a broad overview and builds your fundamentals in graphic design, branding, photography and the tools of visual communication. The second year offers you the choice to specialize in either Photography or Branding, Illustration or Integrated work.

Industry will be looking for design practitioners like you – those with a broad plethora of knowledge and skills in graphic design, photography, digital expression and who understands the nuances of effective visual communication. To be tomorrow’s rock star in the creative world, start here today.

 

 Compared to creative work I have seen in comparable courses in Canada, Germany and many other countries, the overall performance is at least equal to, if not better than, other institutions I have observed in my 30-plus years of teaching.
— Hanno Ehses
Professor of Design
Director, Master of Design programme
School of Graduate Studies
NSCAD University, Canada
The course of study that focuses on the application of strategic, purposeful communication

 

What you will learn

  • First year - get the basics right

    First year – get the basics right!

    Dip your fingers and toes into the sea of images, text, fonts, styles, colour and be immersed in the foundations of graphic and digital design. An exciting and broad education in the fundamentals of visual expression awaits!
  • Specialise

    Specialise!

    We not only give you breadth but depth too. Communication Design is the only course which gives you a chance to choose a major. Digital design? Design Illustration? Photography? Branding Design? Decisions, decisions...
  • Studio Projects

    Studio Projects

    Put all you’ve learnt together through a series of projects that will culminate in the final-year project. This is your chance to push the envelope, stretch yourself to showcase all the skills you’ve acquired.

Notable Features

  • Intern with reputable advertising agencies, design studios and communication firms and big multi-national  corporations both in Singapore and overseas.

  • Work in the coolest and most up-to-date facilities such as the interaction lab, Mac labs, the photo studio, dark room and tactile room.

  • Specialise in either Branding, Illustration, Integrated (advertising) or Photography.

  • Be part of a long and illustrious history in graphic design dating back to 1969. The Communication Design course has its roots as Singapore’s first Visual Communication design diploma.

  • Count among your seniors, award-winning designers who have made a name for themselves globally – among them four President Design Award winners for Designer of the Year.

  • Shine in national and international competitions. Our students have won at regional and International awards like the Crowbars, International Design Awards, OneShow, Conqueror Awards, AsiaStar Packaging, D&AD Awards, Art Directors Club.

  • Travel with your classmates. Our students have gone on annual study trips to Taiwan, Japan, Korea, London and New York.

  • Win bursaries and scholarships. Our students have won scholarship awards from overseas universities in HK, Australia, UK as well as the prestigious DesignSingapore Council scholarship.

  • Enjoy advanced standing arrangements with some of the best design institutions in the world to receive exemptions and complete your degree in a shorter time and at a lower cost.

  • Be mentored by a team of highly committed, diverse and experienced lecturers and mentors from the industry.

Career Prospects

You will face an array of possible career opportunities in the buzzing, adrenalin-driven world of advertising, graphic design, branding, publishing, photography and multimedia agencies. And yes, many of our graduates have also successfully founded their own studios and agencies. How cool is that!

Further Education

Entry Requirements

Minimum Entry Requirements

English Language (EL1)* Grades 1-6
Mathematics (E or A) Grades 1-7
Any three other subjects, excluding CCA Grades 1-6

Applicants must also have sat for at least one of the following subjects: Additional Combined Science, Additional Science, Art / Art & Design, Biology, Biotechnology, Chemistry, Combined Science, Computer Studies, Creative 3-D Animation, Design & Technology, Engineering Science, Food & Nutrition, Fundamentals of Electronics, General Science, Higher Art, Human & Social Biology, Integrated Science, Media Studies (English), Media Studies (Chinese), Physics, Physical Science, Science (Chemistry, Biology), Science (Physics, Biology), Science (Physics, Chemistry), Science (Physics, Chemistry, Biology).

Note: Applicants who have partial or complete colour appreciation deficiency should not apply for this course.

See also the minimum entry requirements for:

Course Structure

TP Core Subjects

Subject code Subject LevelCredit Units
DCS1013

A rich and sophisticated language repertoire is required for articulating and presenting design ideas. This subject explores the creative use of language features such as denotation, connotation, metaphors, tone and style in a variety of genres. It further analyses the discourse modes of description, narration and exposition as used in the design context. Next, it focuses on the application of these language features in written and oral presentations for expressing, examining and supporting design concepts in design critiques.

13
DCS2014

Effective written and oral communication play a critical role in advancing a design professional’s career. Designers are expected to be persuasive in articulating their design ideas in order to secure design contracts and employment. Hence, this subject focuses on the use of persuasion in two broad areas of professional communication for designers: client relationship and career self-promotion.

23
LEA1001

This subject focuses on self-leadership and personal effectiveness. It provides a platform for students to discover and understand themselves in terms of their personalities, values and mission and to build their ‘Logical Quotient’. It lays the foundation for students to make leadership decisions based on the ‘Golden End’ and ‘Consequential Thinking’. It helps the students to listen to the inner self and to express their personal thoughts and ideas.

11
LEA1002

This subject focuses on team-leadership, followership and team effectiveness. It provides a platform for students to build their ‘Emotional Quotient’, relate to peers and manage team conflicts. It lays the foundation for students to make leadership decisions based on a ‘Win-Win Attitude”. It helps students to make meaningful conversations and to articulate their vision.

11
LEA1003

This subject focuses on service to others. It provides a platform for students to understand themselves better and to make responsible choices in life and to build their ‘Community Quotient’. It lays the foundation for students to make leadership decisions based on ‘Ethical Judgement’ and ‘Moral Courage’. It helps students to build trust and credibility in their communication with others and in the community.

11
DSI2019

This student internship programme provides students with the opportunity to relate their academic learning in the course of study to a relevant work environment. It allows them to gain a perspective of work life and to understand the attributes expected by the employers.

28
DCS3016

The culmination of the design process is the communication of design solutions. This subject focuses on the argumentation process that leads to the articulation of informed, rational and creative design solutions. You will identify key issues in a client’s brief, conduct research, analyse findings, define design directions and rationalise design solutions through written and oral presentations.

33

Diploma Subjects - Core Subjects

Subject code Subject LevelCredit Units
DIM1345

This subject introduces you to some idea generation, analysis and synthesis techniques within a problem-solving framework. Through these techniques, you will explore and develop fluidity of thought as well as an analytical mind. It also introduces visual literacy through which you develop your personal visual language to communicate a great variety of concepts. You will also develop and demonstrate your aesthetic awareness and design sensibility.

13
DIM1366

This subject introduces you to the basics of designing interactive media for the Web. You will learn the basics of Web authoring using HTML editors and other interactive application software. You will also learn how to prepare media for the web, such as graphics, audio, video and other media formats. A foundation will be given for the understanding of basic programming and scripting techniques that can enhance the interactivity of Web projects.

13
DPS1020

The subject introduces you to art and design fundamentals, aesthetic awareness and cultural appreciation. It will develop an understanding for the art and design processes, and enable you to reflect and see the world from a designer’s perspective. Through this subject you will discover how to express yourself visually and with confidence in areas of art and design.

16
DPS1021

This module introduces you to the definitions and practice of Marketing in Design with a focus on people, spaces and interactivity. It provides an understanding of the scope and purpose of marketing and its integrated role within the design process. The module enables you to develop processes to identify the target audience, understand the clients and brands and understand the competition of the marketplace. The module also covers the fundamentals of marketing research methodology through field work such as simple field interviews, data analysis, comparative analysis and matrices. Most salient is the exposure to the language of marketing and its relevance to designers in the business of Design.

13
DVC1506

This subject introduces the principles of type and using type as an expressive communication tool. It allows you to explore issues concerning type, such as form and meaning, hierarchy of information, legibility and readability, structure and composition, and the design of type. You will learn to exploit type with colour, creative integration of type and images, and typographic layout in print communication.

13
DVC1509

Software application is integral to the creative process in the design industry. This subject introduces you to basic knowledge and skills needed to use the computer as a desktop publishing tool. You will learn to apply skills in a drawing software for creating graphics; an image editing software for retouching graphics; and a page layout software for executing publication tasks. This knowledge is needed to facilitate design execution.

13
DVC1542

This subject teaches the fundamentals of using the camera and the principles of photography. It provides you with the necessary theoretical knowledge and practical skills required for capturing and managing digital images using cameras with manual-mode capability. The topics covered will allow you to digitally capture images with purpose, control and creativity.

13
DVC1550

This subject gives an insight into the evolution of graphic design and its impact on society. It traces the rich heritage of man’s quest for ideas and forms in visual graphics by examining the developments in writing, printing, typography, photography and design. It also follows the changes of graphic design from traditional to mechanical forms and finally examines its present state in the electronic age.

13
DVC1564

This subject instills the ability to create, apply and evaluate conceptual visual representations and stylisations through your knowledge of art and design styles and movements.

13
DIM2367

This subject builds upon Interactive Studio: Web. You will apply the basics of designing interactive media for the Web. You will learn the advanced techniques of Web authoring using HTML editors and other interactive application software. You will also be able to prepare rich media for multimedia projects, such as video, audio, interactive menus and moving visuals. You will be able to apply these elements together with advanced authoring techniques to enhance the interactivity of Web projects.

23
DVC2565

Typography and layout knowledge will be rigorously applied to particular contexts and design systems, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

23
DVC2566

This subject focuses on the crucial stages of offset production, as it provides the basic and essential understanding for designers to ensure smooth production process and defined designer’s preproduction responsibility.

23
DVC2567

This subject focuses on advanced page layout and design techniques in publications and its production requirements. You will learn to produce more complex publications using advanced page layout software skills, as well as advanced design techniques.

23
DVC2514

This subject anticipates the challenges and influences posed by the mass media on society, and to impart the thinking, methods, skills and processes. It also extends skills and new insights beyond the influence of the interactive electronic age. A firm foundation is provided upon which a more advanced and progressive knowledge and skills in advertising can be built. It covers the importance of target marketing to ensure effective advertising for a consumer product or a service industry. Through a series of assignments, you will explore and discuss the appropriateness and effectiveness of visual images and messages in the creation of persuasive advertisements.

23
DIM2368

This subject serves as an exploratory platform for collaborative engagement among students with varied interests to produce a project that integrates learning from earlier subjects. You will experience design and production processes that align with professional studio practice, with the option of working collaboratively in small teams or independently. Opportunities will be given for you to investigate and explore a wide range of media, materials, techniques and processes. You will learn to think creatively and apply yourself to a range of design scenarios using a variety of approaches.

26
DIM3372

This is an advanced module that offers you the opportunity to conduct further investigation into your preferred areas of expertise to produce a highly developed project. You may decide to focus your studies in an area of specialisation or experiment with alternative design processes and methodologies to expand on your design vocabulary and personal repertoire. You are expected to align your learning closely with professional studio practices while working collaboratively in small teams or independently. You will demonstrate the ability to think creatively and apply yourself to a range of design scenarios using a variety of approaches to produce a comprehensive outcome that demonstrates a high level of design sensitivity, maturity and sophistication.

36
DMP3022

This subject begins with a self-initiated design project that focuses on a design discipline that is of personal interest or of academic capability. The subject will end with the production of a set of design solutions that is reflective of creative independence, critical conceptual thinking and industry-ready design execution skills. Time management skills, independent responses to critique, pursuit of high-level design competency will be expectations of this subject.

39

Diploma Option Subjects

  • Branding Option
Subject code Subject LevelCredit Units
DPS2022

This subject will develop your understanding of the impact of brand management and communications to the overall business of a company. By studying brand semiotics, visual identity and applications you will be able to appreciate the strict methodology and rules that designers must adhere to ensure consistent conveyance of brand identity across various media and environments. Also covered are the designer’s role in brand management and in protecting the brand image, semiotics and usage. Underpinning this will be brand communications which emphasises the relationship of the brand to the marketplace, the 5Ps of communication touch points and the designers’ role in managing these touch points.

23
DVC2518

This subject provides the opportunity for you to understand the basic role of a graphic designer to communicate information through various design elements. The ability to formulate the right mixture of photo images and two-dimensional text is vital to communicate successfully. The final communication ought to be clear and understandable without loss of intended message. Logo design and instructional symbol and diagram are integral parts of this subject.

23
DVC2572

You will explore beyond common reproduction techniques when crafting your final design solution. New techniques may include silk-screen printing, lino/woodblock printing, etc. The tactility of materials chosen for print will also be explored and experimented to allow for more innovative usage of materials in design.

23
DVC2573

This subject emphasises on the relationship between design principles and animation fundamentals, as well as focusing on the systems, structure, and synthesis of text and image for time-based media.

23
DVC2574

This subject covers historical aspects of the advertising and graphic design fields, as well as addressing communication strategies including the effective use of metaphors, iconography, idioms, allegories, clichés and methodologies. Problem-solving and conceptual thinking are emphasised. The subject also provides an introduction to the craft of advertising copywriting and gives you a basic understanding of the copywriting process as it applies to advertising. Assignments given are to reinforce/ teach the importance of presenting information clearly, provocatively and memorably.

23
DVC3536

This subject focuses on corporate identity and its importance in today’s business. It provides you with the opportunity to learn the importance of maintaining corporate image and philosophy by creating effective corporate identity manuals and guidelines.

33
DVC3575

This subject aims to broaden your means of communication and persuasion for a product or topic beyond the printed medium. It will provide you with the edge to have a creative approach to design problems that may include environmental graphics, merchandising paraphernalia, interactive digital outputs and other platforms, media and formats that best bring across the design expression.

33
DVC3576

This module introduces the fundamentals of a brand, a basic understanding of a brand strategy leading to a visual language and design devices that will overall express the brand’s vision, values and personality. You will learn to design a system of visual devices that can organically and flexibly be applied across various formats and mediums.

33
DVC3580

This module builds on and follows from previous subjects on the fundamentals of branding knowledge. The module provides packaging design principles and developing packages that engage the consumer and communicates the brand’s ethos and values. You will learn to design pack graphics that convey a clear brand promise and the personality of the brand.

33
  • Illustration Option
Subject code Subject LevelCredit Units
DVC2518

This subject provides the opportunity for you to understand the basic role of a graphic designer to communicate information through various design elements. The ability to formulate the right mixture of photo images and two-dimensional text is vital to communicate successfully. The final communication ought to be clear and understandable without loss of intended message. Logo design and instructional symbol and diagram are integral parts of this subject.

23
DVC2552

This subject involves further experience with unifying elements of design, colour, drawing and technique to create a successful illustration in a personal manner. Intensive investigation will be conducted on the techniques and principles presented in previous Applied Illustration course, with a continuing emphasis on concept and its relationship to the many elements of an illustration.

23
DVC2572

You will explore beyond common reproduction techniques when crafting your final design solution. New techniques may include silk-screen printing, lino/woodblock printing, etc. The tactility of materials chosen for print will also be explored and experimented to allow for more innovative usage of materials in design.

23
DVC2573

This subject emphasises on the relationship between design principles and animation fundamentals, as well as focusing on the systems, structure, and synthesis of text and image for time-based media.

23
DVC2574

This subject covers historical aspects of the advertising and graphic design fields, as well as addressing communication strategies including the effective use of metaphors, iconography, idioms, allegories, clichés and methodologies. Problem-solving and conceptual thinking are emphasised. The subject also provides an introduction to the craft of advertising copywriting and gives you a basic understanding of the copywriting process as it applies to advertising. Assignments given are to reinforce/ teach the importance of presenting information clearly, provocatively and memorably.

23
DVC3556

This subject explores and defines the visual formulae that occur in popular images. You will then reinvent and tweak these formulae, while developing your own personal voice. We will strive for innovative, edgy solutions to problems, and discuss how an artist can produce marketable art for the mainstream while not compromising his or her aesthetics. Particular attention will be paid to issues of scale, period styles, tracing post-modern sources, and subculture genres. You will combine your own drawn and found materials with the use of Adobe Photoshop and Illustrator.

33
DVC3575

This subject aims to broaden your means of communication and persuasion for a product or topic beyond the printed medium. It will provide you with the edge to have a creative approach to design problems that may include environmental graphics, merchandising paraphernalia, interactive digital outputs and other platforms, media and formats that best bring across the design expression.

33
DVC3577

This subject introduces you to the classic plot structure as well as the use of sequential image settings. You will learn the techniques and knowledge required to create illustrations suitable for narrative formats such as storyboards, graphic novels, comic book, manuals and picture books. You will also learn the techniques of conceptualisation, ideation and graphic composition through this sequential image-making process.

33
DVC3578

You will be encouraged to develop your own approach and methodology in your illustration work process. This subject emphasizes on the modern world of illustration, and its many forms and opportunities. You will expose and explore the multiple illustration medium, techniques, media and styles, with an emphasis on original and spontaneous composition, to create an explorative piece of illustration.

33
  • Photography Option
Subject code Subject LevelCredit Units
DVC1579

This subject deals with the narration of a story through photographic images. It compares the effectiveness of a group of photographs to tell a story or a topic within a concept with the different interpretations that a single picture may bring about. This will also include situations found in photojournalism, photo essays or documentaries.

13
DVC2521

This subject provides you with the necessary theoretical knowledge and practical skills required to operate the medium-format camera and the 4x5 view camera, for making a variety of photographic illustrations comprising products, food and beverage, portraiture, commercial prints to be used for magazine and press advertisements, brochures, posters, annual reports, record covers, calendars and other visual communication purposes.

23
DVC2553

This subject introduces you to the Lighting Studio. You will learn the various types of lighting techniques for portrait, fashion as well as product in order to take charge effectively in the studio. You will also learn the use of umbrella, soft box, cone, snoot, reflectors, block cards, etc.

23
DVC2561

This subject introduces you to film processing, enlargement using RC and FB papers, other alternative photographic processes including hand-applied emulsions of Cyanotype, Van Dyke Brown and other non-silver processes. You will explore other experimental photographic techniques in colour and black and white. This subject will enhance your ability to visualise beyond using the camera and also broaden your range of creative expressions through the different processes taught.

23
DVC2568

This subject covers the area of image enhancement and manipulation with the use of imaging software. With digital technology a new principal in imaging has been produced, where the image can be and will be recreated using imaging software such as Photoshop. It requires you to re-evaluate such fundamental concepts as realism and representation in the imaging context, and how this relates to a computer network media.

23
DVC3581

This subject continues with Digital Imaging Techniques. It covers the area of image enhancement and manipulation with the use of imaging software while also placing emphasis in exploration and creativity. Skills learnt in DITech are used, perfected and evaluated in DITech2 in response to a creative brief. You will review and select appropriate digital imaging technical skills and methodologies to create a body of work.

33
DVC3569

The subject examines the area of photography concerned with the environment as expressed by photographers, artists and documenter. It will explore the history of this subject, from early explorative photographers to the modern genre. The technical and creative aspects of landscape and cityscape photography will form a basis for practical work.

33
DVC3570

This subject focuses on imaging of the human form and costumes and the way it relates to the fashion industry. It examines the approach to imaging the fashion industry, and every element that creates fashion: trend and styling, hair and make-up, location, lighting, model behaviour.

You will explore issues pertaining to the fabrication of the fashion statement. It also introduces the concept of the fashion story within fashion imaging and its editorial significance in fashion news.

33
DVC3571

This subject requires you to seek an alternative understanding and interpretation through imagery derived as a result from using aids such as poems, stories, music, philosophies, paintings or by any other initial form. This subject encourages you to explore non- conventional forms of solution in design, but rather using the methods normally used in fine-art to solve the problem thus creating a “new vision” or sometimes known as personal statement.

33
  • Integrated Option
Subject code Subject LevelCredit Units
DIM2369

This subject will focus particularly on the development and integration of multimedia content in the area of web infotainment. The subject will cover rich media integration at an advanced level, and the development of rich Internet applications using appropriate development tools. The aim of this subject is to explore and push the limits of digital interactivity, with a focus on the online infotainment experience.

23
DIM2371

This subject introduces the basic principles of graphic user interface (GUI) and user experience design. It focuses on the basic rules of visual information organisation and hierarchy, and explores the process of navigation on screen.

It also examines the choice of appropriate styles and graphic treatment for the intended audience, and the use of conceptual models for creating appropriate user experience.

23
DIM2370

This subject aims to develop critical and practical skills appropriate for expanding the understanding of the creative possibilities of advanced design and authoring to maintain large-scale, interactive web sites with consideration to visual design, usability, audio and video integration, on-going site management, and web accessibility.

23
DVC2573

This subject emphasises on the relationship between design principles and animation fundamentals, as well as focusing on the systems, structure, and synthesis of text and image for time-based media.

23
DVC2574

This subject covers historical aspects of the advertising and graphic design fields, as well as addressing communication strategies including the effective use of metaphors, iconography, idioms, allegories, clichés and methodologies. Problem-solving and conceptual thinking are emphasised. The subject also provides an introduction to the craft of advertising copywriting and gives you a basic understanding of the copywriting process as it applies to advertising. Assignments given are to reinforce/ teach the importance of presenting information clearly, provocatively and memorably.

23
DIM3375

This course is designed to prepare you for the imminent changes in the advertising landscape. You will explore the emergence and impact of new technology and the resulting consumer behaviors. Course material will also investigate the sociological and economic factors impacting advertising and entertainment and causing the shifts that are occurring in the way consumers interact with companies and the communication companies produce.

33
DIM3374

This subject introduces the design of applications and interfaces for mobile devices. You will apply design principles to small-screen interfaces and develop application prototypes for mobile devices. You will be encouraged to analyse and anticipate trends in mobile devices and applications.

33
DIM3376

This module enables you to work on a diverse range of media and processes, both traditional and contemporary, while emphasis is placed on the acquisition of sound technical skills in the broadly-defined areas of creative communication. This comprehensive module will also arm you with strategic thinking and analytical skills to thrive in the advertising and design industry.

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Graduation Requirements

Cumulative Grade Point Average min 1.0
TP Core Subjects 20 credit units
Diploma Subjects
- Core subjects
- Option Subjects

66 credit units
27 credit units
Cross-Disciplinary Subjects min 9 credit units
Total Credit Units Completed 122 credit units

Cross-Disciplinary Subjects

Students are required to obtain a minimum of 9 credit units from the list of Cross-Disciplinary Subjects.

Blog Post

  • $1 then, $5 today….say whuttt!

    $1 then, $5 today….say whuttt!

    07 May 2014

    What does $1 get you these days? A cup of coffee? A loaf of bread? No way!

    I don’t know about you but I can barely think of anything that costs me $1 (or less) these days. Even my routine lunchtime (homemade) Ice Lemon Tea at the coffee shop costs me $1.40!


  • IMD-VSC Study Trip to Seoul

    IMD-VSC Study Trip to Seoul

    17 Jul 2012

    For the first time, students from the Diploma in Interactive Media Design and the Diploma in Visual Communications shared a study trip abroad.


  • TP bags a new design for NDP2012

    TP bags a new design for NDP2012

    28 Jun 2012

    Fuelled by endless cups of kopi and long, soul-searching chats late into the night, buzzed by WhatsApp in all hours of the day, nine student designers from the Diplomas in Product & Industrial Design and Visual Communication worked together to create this year’s Fun Pack for the National Day Parade 2012.


  • Pandora’s Pulau Ubin Photo Exhibition – a Gift from the Gifted

    05 Jun 2011

    She’s an unassuming young girl who just graduated from TP with a Diploma in Visual Communications (Photography Major). And before we talk about why we’re featuring her – yes, her name really is Pandora.


  • Julian Yeo – “Never Give Up”

    29 Apr 2011

    Graduation is soon upon us, and over the past few months we’ve actually been speaking with several graduating students to hear not just their thoughts on graduation, but also their story as a student of TP.

Contact Us

For general enquiries, please contact:

School of Design

  (65) 6788 2000
  (65) 6789 8165
  deshotline@tp.edu.sg

 
DES EVENTS   | All School Events
03
MAR

Design Show 2017

Temasek Polytechnic School of Design (Block 28A) Levels 1 to 5
03 - 04 Mar 17