2016 Planned Intake: 45 JAE 2016 Last Aggregate Score: 18 Course is applicable only for AY2016/2017 intake and earlier
Be it a five-star hotel, ritzy resort, snazzy bistro or the latest swanky boutique, the Diploma in Retail & Hospitality Design gives you the skills to turn empty commercial spaces into potential trend-setting lifestyle hubs.
In Singapore, indeed Asia, where retail and tourism spaces are constantly reinvented and revamped, you can be sure that trained designers in this niche area would be highly sought-after.
This is the only design course that focuses on retail and hospitality design needs. You will be exposed to an exciting yet rigorous programme that covers spatial design, communication graphics, environmental branding, visual merchandising and the detailing of good interior spaces. You will research culture, emerging lifestyles and the latest concepts in design.
A keen sense of observation, attention to design detail and the ability to conduct accurate and meaningful research are the fundamentals of this course. Along with it, you will pick up the principles of interior design theory, interior environmental technology as well as develop the ability to transform concepts and ideas into working drawings.
Work with multi-disciplinary design companies, industry-related firms, in project management, as a space planner or design consultant working directly for clients such as real estate developers, hotel or retail chains. You may even choose to work in interior and architectural design firms as interior designers or FF&E designers. You could even establish your own design firm – many have done so. You could be next!
|English Language (EL1)*||Grades 1-7|
|Mathematics (E or A)||Grades 1-7|
|Any three other subjects, excluding CCA||Grades 1-6|
Applicants must also have sat for at least one of the following subjects: Additional Combined Science, Additional Science, Art/ Art & Design, Biology, Biotechnology, Chemistry, Combined Science, Computer Studies, Creative 3D Animation, Design & Technology, Engineering Science, Food & Nutrition, Fundamentals of Electronics, General Science, Higher Art, Human & Social Biology, Integrated Science, Media Studies (English), Media Studies (Chinese), Physics, Physical Science, Science (Chemistry, Biology), Science (Physics, Biology), Science (Physics, Chemistry), Science (Physics, Chemistry, Biology).
Note: Applicants who have partial or complete colour appreciation deficiency should not apply for this course.
See also the minimum entry requirements for:
|Subject code||Subject||Level||Credit Units|
Communicating Design Ideas
A rich and sophisticated language repertoire is required for articulating and presenting design ideas. This subject explores the creative use of language features such as denotation, connotation, metaphors, tone and style in a variety of genres. It further analyses the discourse modes of description, narration and exposition as used in the design context. Next, it focuses on the application of these language features in written and oral presentations for expressing, examining and supporting design concepts in design critiques.
Leadership: Essential Attributes & Practice 1 (LEAP 1)
This subject focuses on self-leadership and personal effectiveness. It provides a platform for students to discover and understand themselves in terms of their personalities, values and mission and to build their ‘Logical Quotient’. It lays the foundation for students to make leadership decisions based on the ‘Golden End’ and ‘Consequential Thinking’. It helps the students to listen to the inner self and to express their personal thoughts and ideas.
Leadership: Essential Attributes & Practice 2 (LEAP 2)
This subject focuses on team-leadership, followership and team effectiveness. It provides a platform for students to build their ‘Emotional Quotient’, relate to peers and manage team conflicts. It lays the foundation for students to make leadership decisions based on a ‘Win-Win Attitude”. It helps students to make meaningful conversations and to articulate their vision.
Leadership: Essential Attributes & Practice 3 (LEAP 3)
This subject focuses on service to others. It provides a platform for students to understand themselves better and to make responsible choices in life and to build their ‘Community Quotient’. It lays the foundation for students to make leadership decisions based on ‘Ethical Judgement’ and ‘Moral Courage’. It helps students to build trust and credibility in their communication with others and in the community.
Professional Communication for Design
Effective written and oral communication play a critical role in advancing a design professional’s career. Designers are expected to be persuasive in articulating their design ideas in order to secure design contracts and employment. Hence, this subject focuses on the use of persuasion in two broad areas of professional communication for designers: client relationship and career self-promotion.
Student Internship Programme
This student internship programme provides students with the opportunity to relate their academic learning in the course of study to a relevant work environment. It allows them to gain a perspective of work life and to understand the attributes expected by the employers.
Communicating Design Arguments
The culmination of the design process is the communication of design solutions. This subject focuses on the argumentation process that leads to the articulation of informed, rational and creative design solutions. You will identify key issues in a client’s brief, conduct research, analyse findings, define design directions and rationalise design solutions through written and oral presentations.
|Subject code||Subject||Level||Credit Units|
Digital Architectural Drafting
The subject aims to equip the students with the skills and knowledge of Computer-Aided Drafting to generate digital architectural drawings. The subject covers the basic principles of project documentation using computer generated drawings softwares to document and manage a design project. Students will learn the principles of Computer Aided Drawing (CAD) and digital skills for efficiency in building information and documentation.
The subject introduces you to art and design fundamentals, aesthetic awareness and cultural appreciation. It will develop an understanding for the art and design processes, and enable you to reflect and see the world from a designer’s perspective. Through this subject you will discover how to express yourself visually and with confidence in areas of art and design.
Marketing In Design
This module introduces you to the definitions and practice of Marketing in Design with a focus on people, spaces and interactivity. It provides an understanding of the scope and purpose of marketing and its integrated role within the design process. The module enables you to develop processes to identify the target audience, understand the clients and brands and understand the competition of the marketplace. The module also covers the fundamentals of marketing research methodology through field work such as simple field interviews, data analysis, comparative analysis and matrices. Most salient is the exposure to the language of marketing and its relevance to designers in the business of Design.
This subject introduces the various visualisation techniques for architectural drawings. The topic covers basic methods of constructing geometric drawings, orthographic projections and perspective drawings necessary for communicating a successful design presentation.
RHD Project 1
This subject serves as a platform to introduce you to retail and hospitality design project. Exploratory and experimental in nature, it encourages you to develop varying perspectives in design approaches and processes, encompassing design conceptualisation, visualisation and expression of a set theme.
The subject introduces various rendering techniques for illustrating interior space design intent. As an integral part of the design process, the subject leads you to make considered judgments in the selection of appropriate rendering media to best visualize the design intent of all components that shape the interior space.
Fundamentals In Design
This subject introduces the basic fundamentals of spatial design from the massing and sculpting of built forms to its implications on interior space design. It exposes you to the basic principles of design, through manipulation of geometry and the understanding of the basic measurement of human proportion and how the impact of ergonomics and anthropometrics has its implications in the spatial context.
Tectonics & Structure
The subject aims to provide you with an insight and understanding of the expressive nature of architectural tectonics. It covers an overview of tectonics and structure as well as a study of significant examples of structural systems and their materials and finishes.
Design Studio is a project that allows you to apply the fundamentals in design thinking through methods and tools of design process. It provides a platform for you to be exploratory and experimental in the process of sculting forms that leads to the development of spatial design.
RHD Project 2
This subject introduces you to concept development as a seamless process of design from the inception of a design idea to the resolution of the design process. The subject focuses on the physical developmental evidences of the design process as the key to externalising conceptual thinking and development in retail and hospitality design.
RHD Project 3
This subject focuses on understanding of the retail and hospitality design profession and learning to apply areas related to branding, display, graphics/ signages, lighting, space planning, consumer culture and trends, etc. You are required to generate design solutions to address the above.
This subject focuses on graphic design related to interior and exterior built environment. It is a creative science which integrates two and three- dimensional graphics into the built environment for functional and aesthetic purposes.
Design Theory & Ideas
The subject equips you with the knowledge to understand the thinking, influences and conditions affecting the shaping and design of significant interior spaces. It covers an overview of theories and ideas in relation to interior design, furniture, fittings and accessories.
The subject is an introduction to elements in the interior and highlights the importance of secondary elements in a space. It introduces the impact of colour theory with the effect of lighting quality in a spatial context. It aims to provide a cohesive understanding together with the interior forms to provide a basic balanced equation to what makes an interior space.
Construction & Detailing
This subject introduces the interplay of design decisions on interior elements. It concentrates on the interior design conventions and specifications and encompasses the detailing aspect of materiality and tactility. You are encouraged to explore the practical assembly and construction aspect of interior design components.
Building Systems provides an overview of service elements needed to facilitate the smooth running of buildings and their interiors and to further provide for the comfort, health and safety of the users. The subject aims to further equip you with an awareness and understanding of fire safety requirements, escalators and lifts, security, telephone and IT communications and intelligent building systems.
Major Project : Retail & Hospitality Design
This subject provides the framework for you to experience a self-initiated and comprehensive interior design project related to the field of retail and hospitality design. The scope of the subject includes the inception and exploration of design ideas and concepts within a specific context.
This subject focuses on the fundamentals of interior digital modelling applications to represent ideas and concepts in visualising 3D design creations. It provides you with an opportunity to explore the basics of 3D digital built environment design, develop an understanding of the software application and be familiar with the fundamentals of 3D design creation and visualisation.
RH Planning & Design
This subject introduces the basic planning and design principles that relates to retail and hospitality specific spaces. Hotel and store planning concepts will be covered in the subject.
This is the study of how people relate to the products and services that they purchase or use. The subject aims to provide retail and hospitality designers some valuable information from the understanding of consumer market, their thoughts and decision-making processes, for design thinking.
RHD Project 4
This subject focuses on the issue-driven approach. You will be given opportunities to explore issues pertaining to design in the realm of retail and hospitality though investigation and studies. You will also be required to generate design solutions to address the identified issue or topic chosen.
The subject is a study of the nature of different service elements needed to allow buildings and their interiors to function well and to provide for the comfort, health and safety of the users.
|Cumulative Grade Point Average||min 1.0|
|TP Core Subjects||20 credit units|
|Diploma Core Subjects||93 credit units|
|Cross-Disciplinary Subjects||min 9 credit units|
|Total Credit Units Completed||min 122 credit units|
Students are required to obtain a minimum of 9 credit units from the list of Cross-Disciplinary Subjects.
For general enquiries, please contact:
School of Design
|(65) 6788 2000|
|(65) 6789 8165|