Specialist Diploma in Integrated Digital Communication


The advertising landscape has evolved beyond mere creative and stylistic execution, thus it is necessary to encompass strategic appropriation of multi-channels, content creation, user interface and experience. This Specialist Diploma in Integrated Digital Communication will expose participants to a wider range of knowledge areas to formulate and execute an effective campaign for an ever-changing economy. It also includes analytical and rational implementation of strategies to engage consumers with different media applications. Techniques on applying conceptual thinking, methodologies, and processes in the creation of an effective integrated advertising campaign will be the mainstay of the course.



Target Participants
Individuals who wish to gain deeper insights into the methodologies and processes of Integrated Digital Communication.

 Course Information

Course Date:

15 April 2019

Course Duration:

Part-Time / 1 year

This course consists of 2 Post-Diploma Certificates (PDC)

Course Frequency:

1 - 2 times a week, 7pm to 10pm on weekdays

Application Period:

01 November 2018 - 20 January 2019

 Course Fees

Course Fee Per Post-Diploma Certificate

Workfare Training Scheme (WTS)1 

$155.88

SME-employed Singapore Citizens

$290.88

Singapore Citizens aged 40 & above

$282.48

Singapore Citizens aged below 40

$410.88

Singapore Permanent Residents

$1,104.24

Others & Repeat Students

$2,760.60 



For more details, please click here.

(nett fee payable inclusive of GST)
1Please refer to www.workfare.sg for more information on WTS
MOE subsidy will not be applicable for students who repeat a module or semester.
Fees payable is based on per MC.
The course fees will be reviewed by MOE on an annual basis and adjusted accordingly.

 Career Opportunities

In a disruptive economy, the advertising sector needs to be nimble in order to engage and stay relevant to consumers who have a more than ever a wider array of choices in front of them. With the quickening pace of technological changes and shifts in industry practices, graduates from the Specialist Diploma in Integrated Digital Communication will be equipped with the knowledge and skills to understand the various facets of consumer behaviour and user experience to enhance their job relevance and employability.

Graduates will be able to advance their careers in the areas of Advertising including creative design, production, strategy, planning and also new emerging areas in advertising communication.


 Contact Us

 
 

Temasek SkillsFuture Academy 
(East Wing Block 1A, Level 3, Unit 81)

What You Will Learn

To be awarded the Specialist Diploma in Integrated Digital Communication, participants are required to complete a total of 2 Post-Diploma Certificates (PDCs). A certificate will be issued upon successful completion of each PDC.

Post- Diploma Certificate in Digital Design

Subject code Subject LevelCredit Units
DCE005K

Learn the UX design workflow and take an in-depth look at the use of tools, methods and techniques to optimise user experience.

DCE006K

Learn industry-standard methods to design interfaces and acquire knowledge of technical skills for hands-on experience of user interface development.

DCE007K

Learn to design for our ever-changing digitally networked society. Learn how to engage users through different digital media and produce them using design tools.

Post Diploma Certificate in Advertising Communication

Subject code Subject LevelCredit Units
DCE008K

Today’s advertising agencies not only promote products, they also include innovation with product creation in their creative process. Learn how to stay ahead by identifying trends and innovate in the ever-changing advertising industry.

DCE009K

Learn different aspects of social media from content strategies to viral videos. Understand best practices for each social media and learn how to build relationship between brands and consumers.

DCE010K

Learn the strategic thinking behind every advertising work.  You will gain insights into consumer behaviours and develop ideas from a creative brief.  Bring your idea into production and engage consumers in the ever-changing media spaces of new platforms

Modes of Assessment

The subjects in this course are either examination or non-examination based, incorporating both formative and summative assessments. The assessment framework may include class participation, quizzes, assignments, projects, term test and semester examinations.

Minimum Entry Requirements

 At least a Polytechnic diploma in a design-related course, or equivalent;

 Holders of other equivalent academic qualifications from foreign institutions will be considered on a case-by-case basis.

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Apply Now

Application Procedures & Enquiries

Submit on-line application via: https://cetoas.tp.edu.sg/Account/Logon

Temasek SkillsFuture Academy
Temasek Polytechnic
(East Wing Block 1A, Level 3, Unit 81)
21 Tampines Ave 1
Singapore 529757

Opening Hours
8.30 am to 7.00 pm (Mon to Fri)
Closed on Sat, Sun & Public Holidays

Contact Details
Tel: 6788 1212
Email: tsa_acadcet@tp.edu.sg
URL: http://www.tp.edu.sg/tsa

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

Last updated 1 November 2017