Specialist Diploma in Business Development in Technology


Technology is the main driver across industry sectors. As companies undergo digital transformation, they are continuously seeking talents who possess technical skillsets as well as business acumens to assume roles affecting the bottom line.

The aim of the course is to provide polytechnic graduates in technology the relevant skills in two areas:
a. Leveraging technology in the sales and marketing of products and services.
b. Business Development of technology products and services.

On completion of the course, graduates will be able to:

  • Launch, execute and measure digital marketing campaigns;
  • Create and promote digital contents;
  • Construct business proposals grounded in sound technological foundations;
  • Present, demonstrate, cross-sell and up-sell technology solutions.

Target Participants

The Specialist Diploma in Business Development in Technology is targeted at the following:

• Graduates with relevant diplomas keen to leverage their existing technological skill-set to include digital marketing and business development in technological products and services
• Diploma graduates employed in technology roles and wish to acquire customer facing and pre-sales related hob roles
• Diploma graduates seeking to gain deeper insights into digital marketing with a view to move into this area

 Course Information

Semester Commencement:

19 October 2020

Course Duration:

Part-Time / 1 year

This course consists of 2 Post-Diploma Certificates (PDC)

Course Frequency:

2 sessions per module, each session comprising of 2 weekday evenings (7pm to 10.15pm) and a full Saturday (9am to 6.30pm)

Application Period:

04 May 2020 - 20 July 2020

 Course Fees


Post-Diploma in Technology Business Development
(conducted by TP)

SME-sponsored Singapore Citizens & Permanent Residents


Singapore Citizens aged 40 & above


Singapore Citizens aged below 40


Singapore Permanent Residents


Others & Repeat Students


For more details, please click here.

(nett fee payable inclusive of GST)
MOE subsidy will not be applicable for students who repeat a module or semester.
Fees payable is based on per MC.
The course fees will be reviewed by MOE on an annual basis and adjusted accordingly.


Course Fee for Post-Diploma Certificate in Digital Marketing & Innovation (conducted by SMU Academy)

Digital Marketing https://academy.smu.edu.sg/digital-marketing-2336

Design Thinking & Innovation https://academy.smu.edu.sg/design-thinking-and-innovation-2341

 Career Opportunities

Graduates will gain the requisite skills and knowledge to be digital marketing executives, business development executives and customer-facing technologists for the organisations with whom they are employed at the end of the programme. It also opens up new career options in pre-sales consultancy and business development.

 Contact Us


Temasek SkillsFuture Academy 
(East Wing Block 1A, Level 3, Unit 81)


What You Will Learn

Post-Diploma Certificate in Digital Marketing & Innovation

Subject code Subject LevelCredit Units

This subject focus on digital marketing theory and techniques. Students will acquire fundamental knowledge to plan and implement integrated marketing activities across various digital channels such as social media and search engine.

Website: https://academy.smu.edu.sg/digital-marketing-2336


This subject introduces Design Thinking as a human-centric and interdisciplinary approach towards innovations and as a technique to develop new ‘things’.  Students will gain the ability to analyse business needs, elicit business requirements and design customer centric solutions.

Website: https://academy.smu.edu.sg/design-thinking-and-innovation-2341

Post-Diploma Certificate in Technology Business Development

Subject code Subject LevelCredit Units

This subject builds on the fundamental knowledge of digital marketing to focus on the implementation of a technology business’s digital strategy with particular emphasis on digital content management, search engine marketing, social media marketing and optimizing digital marketing campaign performance with analytics.

Leveraging on their existing technical background, students will acquire practical skills in implementing solutions for publishing digital contents, executing digital marketing campaigns and performing marketing analytics.


This subject focuses on the implementation of go-to-market and pre-sales strategies of technology products and services. Students will acquire an understanding of building and managing the business development pipeline, identify and analyse market needs, develop business opportunities and lead the sales cycle.

Leverage on their existing technical background, students will acquire the skills in lead qualification, responding to Request-for-proposals and to present, demonstrate and propose solutions. Topics on proof-of-concept development, negotiation and post-sales support will also be discussed


Modes of Assessment

100% course work assessment


(BCBT011BCBT012: These modules are taught by SMU. This PDC comprises two 1 credit-unit SMU modules. Students who complete the SMU subjects can be granted subject exemptions if they obtain at least a passing grade from SMU.)

Minimum Entry Requirements

 The minimum admission requirement is a Polytechnic Diploma.

 Holders of other equivalent academic qualifications will be considered on a case-by-case basis.

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Apply Now

Application Procedures & Enquiries

Submit on-line application via: https://cetoas.tp.edu.sg/Account/Logon

Temasek SkillsFuture Academy
Temasek Polytechnic
(East Wing Block 1A, Level 3, Unit 81)
21 Tampines Ave 1
Singapore 529757

Opening Hours
8.30 am to 7.00 pm (Mon to Fri)
Closed on Sat, Sun & Public Holidays

Contact Details
Tel: 6788 1212
Email: tsa_acadcet@tp.edu.sg
URL: http://www.tp.edu.sg/tsa

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

Last updated 5 October 2018