This course will equip participants with the skills and knowledge on the essentials of digital marketing. It will deepen the understanding on the world of digital marketing and its impacts on individuals and organizations to reach and communicate to their target audience.
Participants will learn the basics of Digital Marketing focusing on:
At the end of this course, you will be able to:
It is also suitable for participants who are actively involved in causes and ideas in non-profit organizations.
Steven Ng is a lecturer from the School of Business in TP. He started his career with a boutique market research firm as a Research Analyst. He then gained valuable Sales and Marketing experience in Johnson and Johnson Consumer Singapore.
Steven now guides his learners on applied social and marketing research as well as New Media Marketing to achieve partner organizations’ marketing objectives.