Overview

Introduction

Providing creative branding solutions for brands in the marketplace by merely applying design and aesthetics approaches is no longer a formula for success for a brand. A deeper understanding of business concepts applied and integrated as part of the creative strategy results in a more holistic solution.

The Specialist Diploma in Branding Design offered under the SkillsFuture Earn & Learn Programme (ELP) for the Design sector is a 12-month work-study programme targeted primarily at local fresh Polytechnic graduates from relevant full-time design-related courses of study. It aims to equip participants with knowledge of both the strategic aspects of branding as well as the visual expressions of designing for a brand.

Target Participants

Singaporeans or Singapore Permanent Residents who are fresh Polytechnic graduates from relevant full-time courses of study.

Please see ‘Eligibility Criteria’ for more information.

Career Opportunities

At the entry level, the job positions are Creative Designer1 or Graphic Designer1. Upon completing the course under the Earn and Learn Programme, graduates can look forward to taking up some of the possible types of positions:

  • Brand Strategist
  • Senior Designer
  • Branding Specialist
  • Brand Designer
  • Art Director
  • Brand Consultant 

ELP graduates may also look forward to wage increment and role expansion in their workplace, subject to their work performance.

1 Job titles may vary across companies

Course Details

Course Commencement 

The ELP Design programme is scheduled to commence in every April and/or October.

Course Duration

ELP participants will undergo a 12-month structured training programme, including facilitated learning, e-learning, and on-job-training (OJT).

Application Period

Application for ELP is on-going. Please contact us to find out more.

Course Structure

Upon completion of the Specialist Diploma course, graduates should be able to:

a)      create corporate identities that represent and express the essence of an organisation;

b)      employ strategic thinking that reflects the appropriate brand positioning;

c)      conceptualise a corporate identity system to be applied with consistency and flexibility; and

d)      use brand strategies as a framework to begin the design process. 

Participants will be awarded the Specialist Diploma in Branding Design upon successful completion of the following:

  • Post-Diploma Certificate in Brand Strategy
  • Post-Diploma Certificate in Brand Identity

Post-Diploma Certificate in Brand Strategy

Subject code Subject
DCE001K

At the heart of brand building is the search for more meaningful ways to connect with consumers. Your brand strategy brings your competitive positioning to life, and works to position you as a certain “something” in the mind of your prospects and customers. Learn methodologies to build a successful and engaging brand.

DCE002K

In a globalised world, brands work across geographic boundaries and across cultures, this module will investigate the role of culturally symbolic meanings in brands and for the consumers of these brands, participants will also explore the role of innovation that not only sets the brand apart in a competitive environment but is used to insert the brand into the daily lives of the consumer.

Post-Diploma Certificate in Brand Identity

Subject code Subject
DCE003K

Symbols play an integral role in branding programs. Explore the visual language of  symbols according to their most basic element: form so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial.

DCE004K

Learn how brand systems become the “voice” that clearly enunciates a coherent tone and message of abrand, building a connection between organisation and consumer. Participants will examine and designthe elements of a brand identity that will work together to provide unity, consistency and flexibility.

Modes of Assessment

The assessment would be based on a combination of coursework components such as written and practical tests, case studies, assignments and projects.  

Course Fees

Category

PDC in Brand Strategy

PDC in Brand Design

SME-employed Singapore Citizens aged below 40

$424.32

$424.32

Singapore Citizens aged below 40

$616.32

$616.32

Singapore Permanent Residents

$1,630.68

$1,630.68

Others & Repeat Students

$4,070.28

$4,070.28

(nett fee payable inclusive of GST)

MOE subsidy will not be applicable for students who repeat a module or semester.

Fees payable is based on per PDC.

The course fees will be reviewed by MOE on an annual basis and adjusted accordingly.

Eligibility Criteria

Eligibility Criteria for ELP Design

Singaporeans or Singapore Permanent Residents who are within three years of either graduation from the polytechnics or the Operational Ready Date for National Servicemen from the following full-time programmes are eligible to apply.

Feeder Programmes

Diploma in

  • Communication Design
  • Visual Communication
  • Interaction Design
  • Design for User Experience
  • Visual Communication and Media Design

Other relevant Design-related Disciplines

Eligibility Criteria for ELP Sign-on Incentive

Only for Singapore Citizens who are fresh ITE or Polytechnic graduates hired by Participating Companies and officially commenced ELP within 3 years of graduation or ORD.

Apply Now

Please submit your application through the link below.
https://www.form.gov.sg/#!/forms/tp/5c0f2ba20690e60017a86a59

Please submit the following documents during your submission. Kindly name the files according to the guidelines below. 

1. Resume (filename: Resume-YourName.pdf)
2. Colour-scanned, front & back of NRIC (filename: NRIC-YourName.pdf)
3. Highest Qualification Certificate (filename: Certificates-YourName.pdf)
4. Academic Transcripts (filename: Transcripts-YourName.pdf)
5. NS Completion Certificate, if applicable (filename: NS Certificate-YourName.pdf)

Please note that relevant documents will be forwarded to all participating companies for their selection.

Selection of applicants is at the discretion of the participating companies and participating companies will contact their shortlisted applicants for interview. Applicants have the right to reject the interview if they do not wish to be employed by the company who contacted them.

Only applicants who are hired and placed on the ELP by the participating companies will be invited to submit an online application for the ELP Courses.

Employers

Companies who are interested to find out how this ELP can support your organisation’s talent development plan may contact the following personnel for more information:

Mr Tan Ban Soon | 6780 5138bansoon@tp.edu.sg

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.