Technology is the main driver across industry sectors. As companies undergo digital transformation, they are continuously seeking talents who possess technical skillsets as well as business acumens to assume roles affecting the bottom line.

Jointly launched by Temasek Polytechnic and Singapore Management University (SMU) Academy, the Specialist Diploma in Business Development in Technology is designed to “top-up” a technology graduate’s skills with Marketing & Innovation as well as Business Development strategies in the classroom with the mentorship provided by Earn and Learn partners. This training serves to widen the job roles of technology graduates as well as their career prospects in technology.

The SkillsFuture Earn & Learn Programme (ELP) for the Digital Marketing sector is a 12-month programme leading to the Specialist Diploma in Business Development in Technology.

The part-time Specialist Diploma in Business Development in Technology ELP aims to give polytechnic graduates in technology the relevant skills in two areas:

  • Leveraging technology in the sales and marketing of products and services.
  • Business development of technology products and services.

Upon completing the course, graduates should be able to:

  • Launch, execute and measure digital marketing campaigns.
  • Create and promote digital contents.
  • Construct business proposals grounded in sound technological foundations.
  • Present, demonstrate, cross sell and up sell technology solutions

Target Participants

Singaporeans or Singapore Permanent Residents who are fresh Polytechnic graduates from relevant full-time courses of study.

Please see Eligibility Criteria for more information.

Career Opportunities

Graduates will gain the requisite skills and knowledge to be digital marketing executives, business development executives and customer-facing technologists for the organisations with whom they are employed at the end of the programme. It also opens up new career options in pre-sales consultancy and business development.

Course Details

Course Commencement 

The Earn and Learn Programme will commence every April and/or October.

Course Duration

Participants will undergo a 12-month structured training programme, including facilitated learning, professional certification and on-the-job training.

Application Period

Application for ELP is on-going. Please contact us to find out more.

Course Structure

To be awarded the Specialist Diploma in Business Development in Technology, students are required to complete 2 modules at SMU Academy within a semester and 2 modules at Temasek Polytechnic within another semester. ELP students must complete the course within 12 months.

Modules conducted at SMU Academy

Subject code Subject

This subject focus on digital marketing theory and techniques. Students will acquire fundamental knowledge to plan and implement integrated marketing activities across various digital channels such as social media and search engine.

Website: https://academy.smu.edu.sg/digital-marketing-2336


This subject introduces Design Thinking as a human-centric and interdisciplinary approach towards innovations and as a technique to develop new ‘things’.  Students will gain the ability to analyse business needs, elicit business requirements and design customer centric solutions.

Website: https://academy.smu.edu.sg/design-thinking-and-innovation-2341

Post-Diploma Certificate in Technology Business Development
(Conducted at Temasek Polytechnic)

Subject code Subject

This subject builds on the fundamental knowledge of digital marketing to focus on the implementation of a technology business’s digital strategy with particular emphasis on digital content management, search engine marketing, social media marketing and optimizing digital marketing campaign performance with analytics.

Leveraging on their existing technical background, students will acquire practical skills in implementing solutions for publishing digital contents, executing digital marketing campaigns and performing marketing analytics.


This subject focuses on the implementation of go-to-market and pre-sales strategies of technology products and services. Students will acquire an understanding of building and managing the business development pipeline, identify and analyse market needs, develop business opportunities and lead the sales cycle.

Leverage on their existing technical background, students will acquire the skills in lead qualification, responding to Request-for-proposals and to present, demonstrate and propose solutions. Topics on proof-of-concept development, negotiation and post-sales support will also be discussed


Modes of Assessment

100% course work assessment

Course Fees


Fees for 1 Semester at Temasek Polytechnic

SME-employed Singapore Citizens aged below 40


Singapore Citizens aged below 40


Singapore Permanent Residents


(nett fee payable inclusive of GST)

MOE subsidy will not be applicable for students who repeat a module or semester.

Fees payable is based on per PDC.

The course fees will be reviewed by MOE on an annual basis and adjusted accordingly


Fees for the modules at SMU Academy – Refer to: 

Digital Marketing : https://academy.smu.edu.sg/digital-marketing-2336
Design Thinking and Innovation: https://academy.smu.edu.sg/design-thinking-and-innovation-2341

100% course work assessment


Eligibility Criteria

  • Singaporeans or Singapore Permanent Residents
  • Fresh Polytechnic graduates who have graduated or completed their National Service no longer than 3 years

Feeder Programmes

Singapore Polytechnic

  • Financial Informatics
  • Business Information Technology
  • Information Technology

Temasek Polytechnic

  • Financial Business Informatics
  • Information Technology
  • Business Information Technology

Ngee Ann Polytechnic

  • Financial Informatics
  • Information Technology

Nanyang Polytechnic

  • Business Enterprise IT
  • Information Technology
  • Business Informatics
  • Financial informatics

Republic Polytechnic

  • Business Information Systems
  • Information Technology

Other relevant IT Disciplines

Apply Now

Please submit your application through the link below.

Please submit the following documents during your submission. Kindly name the files according to the guidelines below. 

1. Resume (filename: Resume-YourName.pdf)
2. Colour-scanned, front & back of NRIC (filename: NRIC-YourName.pdf)
3. Highest Qualification Certificate (filename: Certificates-YourName.pdf)
4. Academic Transcripts (filename: Transcripts-YourName.pdf)
5. NS Completion Certificate, if applicable (filename: NS Certificate-YourName.pdf)

Please note that relevant documents will be forwarded to all participating companies for their selection.

Selection of applicants is at the discretion of the participating companies and participating companies will contact their shortlisted applicants for interview. Applicants have the right to reject the interview if they do not wish to be employed by the company who contacted them.

Only applicants who are hired and placed on the ELP by the participating companies will be invited to submit an online application for the ELP Courses.


Companies who are interested to find out how this ELP can support your organisation’s talent development plan may contact the following personnel for more information:

Mr Michael Tan | tankl@tp.edu.sg

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.
Last updated 13 Mar 2018

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