Business Development and Implementation

This subject focuses on the implementation of pre-sales and go-to-market strategies of technology products and services. It covers the different activities in business engagement which includes analysing market needs, customer decision-making and buying processes and post-sales support. It also covers components relating to market orientation and value chain analysis.


This subject aims to equip students with the knowledge and skills to:

  • analyse enterprise customers and markets.
  • develop long-term business relationships with prospective individuals and/or companies.

For course details, click here.

Course Outline

  • Overview of Business Development
  • Business-to-Business Engagement
  • Market Orientation
  • Porter’s Value Chain

Modes of Assessment

Assignments and project


Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in Business Development in Technology.

Minimum Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.

To find out the minimum entry requirements specific to this modular course, please click here.

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Application Procedures

Submit on-line application via:

Steps to follow in your application:

Step 1 - Enter NRIC/ Passport No

Step 2 - Select UBV – Modular – Business Development in Technology and course commencement date.

Step 3 - Enter personal, qualification, employment and sponsoring details (if applicable).

Step 4 - Select, rank your preference for the selected subject(s) and indicate the number of subject(s) you wish to take. Please note that the subject start date(s) denotes the semester start date.

Step 5: Make declaration and submit online application


Temasek SkillsFuture Academy
Temasek Polytechnic
East Wing Block 1A, Level 3, Unit 81
21 Tampines Ave 1
Singapore 529757

Opening Hours
8.30 am to 7.00 pm (Mon to Fri)
Closed on Sat, Sun & Public Holidays

Contact Details
6788 1212

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

 Last updated 22 April 2019