UMI ‘海,’ meaning “sea” in Japanese, is a contemporary utilitarian brand inspired by the resilience and humility of coastal communities. Honouring artisanal craft, it transforms mending into a ritual of care, where every stitch reflects patience, connection, and harmony with nature. Imperfections become beauty, and touch carries memory.
Through handcrafted techniques like Sachiko stitching and lino printing, UMI mirrors the rhythm of coastal life, allowing each piece to evolve with its wearer. Reimagining traditional silhouettes through modern utility, UMI creates garments rooted in function, emotion, and renewal.
So, it is time to leave your mark.
Category
Retail Merchandising
Diploma in
Apparel Design & Merchandising
Key Skills
Digital Marketing
Product Development
Brand Experience
Hello! I am Khairina. I love exploring projects across merchandising, marketing, and creative direction. I am enthusiastic about experimenting with fresh concepts and discovering new ways to weave storytelling into strategies, curate thoughtful assortments, and conceptualise editorial shoots that bring products to life.
To me, fashion is a space for continuous experimentation and discovery. It allows individuals to lend their voice to what they wear, turning garments into stories of identity and emotion. My curiosity drives me to explore both creative and analytical dimensions, constantly refining ideas and challenging myself to grow beyond limits.
