Oddly Enough is a contemporary fashion brand that explores the delicate balance between sensuality and innocence, nostalgia and modernity, fantasy and functionality. Rooted in the belief that femininity can be both playful yet profound, we invite individuals to embrace contradictions.

Oddly Enough aims to redefine modularity through a feminine lens, by transforming functional elements into detachable connectors that enhance rather than interrupt femininity. Our collections express the tension between softness & confidence. Every piece is intentionally designed with versatility at its core, encouraging wearers to play and transform their garments according to the mood, occasion or personal narrative.

Category
Retail Merchandising

Diploma in
Apparel Design & Merchandising

Claudia Kiew Yu Ping

Key Skills

Retail Buying
Retail Merchandising
Brand Experience

Hi! My name is Claudia. I’m inspired by artists who transform seemingly insignificant, everyday objects into meaningful artworks. I believe that everything around us holds purpose and meaning, no matter how insignificant it may seem. My work explores the idea of reimagining ordinary items as functional concepts by looking more deeply and uncovering the value they already carry. I design with emotion because it is a fundamental part of being human, and staying connected to my feelings allows me to explore my identity further. I hope my work brings confidence and happiness, creating space for self-discovery while I continuously learn, grow, and find meaning every day.