Pankou Atelier is a Singapore-based brand specialising in premium office-wear apparel and accessories for women. Our collections and campaigns draw inspiration from Chinese heritage, featuring designs rooted in natural themes and symbolic elements from Chinese culture, such as floral and faunal iconography. Unlike conventional office wear, which is typically restricted to workplace environments, our culturally inspired pieces are versatile, enabling self-expression and are suitable for both casual and formal occasions.

Category
Retail Merchandising

Diploma in
Apparel Design & Merchandising

Goh Shi Hui, Sabrina

Key Skills

Retail Merchandising
Digital Marketing
Brand Experience

Hi, I’m Sabrina! As a designer, I value practicality, flexibility, and curiosity. I specialise in retail merchandising because it allows me to learn about the fashion business processes, to apply theory to projects, and to prototype fashion brands and products. I like to challenge my creativity by exploring different design styles and integrating them into various branding projects across my Retail Merchandising subjects. My aspiration is to bring design creativity to further studies and nurture it as my career.