ANOORI is a genderless fashion brand I created from questioning why clothing still needs to be defined by gender or strict categories. For this project, I explored cultural wrap-and-drape silhouettes, especially Japanese-inspired forms, and reinterpreted them into modern, adjustable pieces. The garments are designed to move with different bodies and identities. As a digital-first brand, ANOORI focuses on intentional design, small-batch production and creating pieces that feel fluid, adaptable, and lasting rather than trend-driven.
Category
Retail Merchandising
Diploma in
Apparel Design & Merchandising
Key Skills
Digital Marketing
Retail Merchandising
Brand Experience
Hello, I am Atirah! I am drawn to clothing that feels soft but grounded. My design approach often sits between structure and fluidity, blending cultural references with modern simplicity. I am interested in how garments can hold emotion beyond mere function, and how they move with the body instead of shaping it. Through ANOORI, I design with intention, focusing on longevity, adaptability, and quiet confidence rather than trends. For me, superior design is not loud, but it feels lasting and personal.
