Category
Design for Culture and Tradition
Cultural avoidance: it is undoubtedly the biggest issue nobody cares about. People struggle in their mother tongues, skip traditional celebrations, and choose fast food over local dishes. It's so prevalent it could be a pandemic, so why not treat it like one?
Singtoms refers to culturally avoidant habits. Such as, every time you stammer while speaking to your grandparents in their language or wear plain white tees for Racial Harmony Day. With a personality test, several pop-ups, and a brand-new app to boot, our campaign will guide you through your recovery process every step of the way.
Diploma in
Communication Design
Design will always be my passion – I don't think there's been a point in my life where I've ever stopped creating, and I won't. I strive to tell a story with just pictures, to reach more people through my art, and of course, a tiny, tiny part of me longs to make something technically impressive. I'm Soon Yu, and I hope we can work together sometime.
Key Skills
Digital Illustration
Graphic Design
Motion Graphics