GRUBGuard

Category
Design for Social Change


Due to poor behaviour and reckless cycling habits, many Singaporean motorists are DYING to get cyclists off the roads. On the other hand, the road cycling community needs help acquiring road rules presented in a fun and effective manner.

GRUBGuard leverages road cyclists' competitiveness and love for adventure to create a community centred around safe road cycling. At the heart of it all, our mobile app provides members a platform to plan cycling trips and pose queries to improve road safety practices. Join us as we pedal towards safer roads, one adventure at a time!

Diploma in
Communication Design

Ashley Lim Jia Xuan

Hello, I'm Ashley!! My passion for design derives from the ability to create something out of nothing. The thrill of experimentation keeps me going: Every defeat is a small step to success, and every success adds to my joy and pride as a designer. I'm all about making my work resonate with personality and emotion — it could be through my illustrations or storytelling, but what matters to me the most is to inspire and ignite a love for creativity in everyone around me. ✩𖧧


Key Skills

Digital Illustration
Advertising
Motion Graphics