Little Monsters

Category
Design for Social Change


Little Monsters is a campaign to teach parents and their children about cyberbullying. With reliance on technology and internet use on the rise among little ones, they are increasingly prone to the dangers of cyberbullying. Little Monsters focuses on both the bullied and the bully. The campaign teaches parents how to prevent their child from inadvertently becoming a cyberbullying "Little Monster," identifying the signs that their child is being victimised, how they can help, and ultimately, how to form a closer bond with their child.

Diploma in
Communication Design

Kelly Mui Chia Eng

Hi, I'm Kelly! As a graphic designer, I strive to make my audience feel warmth and joy through my work. I specialise in cute styles and infuse them with charm and playfulness into my work. My aesthetics and inspirations stem from cartoons, stuffed toys and cute creatures I've seen since I was young. My designs usually use bright colours that create a joyful atmosphere and a cute illustrative style that resonates with my audience. I design with the mindset of liking my work, as what I design may not be interesting to others but may be interesting to many others.


Key Skills

Digital Illustration
Storytelling
Advertising