Back to Human is the core activation of The Social Skills Reboot, designed to help young adults reconnect with real-life interaction in an AI-saturated world. Through interactive pop-ups across Singapore polytechnics, the campaign guides participants through three experiential zones: anonymous self-expression, low-pressure phone conversations, and fast-paced face-to-face dialogue challenges. Each stage gradually rebuilds confidence, emotional awareness, and conversational resilience. By replacing passive digital dependence with active human practice, Back to Human transforms social anxiety into shared experience. The campaign ultimately encourages youth to reclaim communication as a human skill, not something outsourced to AI, but strengthened through real connection.
Category
Design for People
Diploma in
Communication Design
Key Skills
Strategy
Branding
Integrated Campaign
Hello, I'm Giselle. I am a designer. My design philosophy is rooted in human-centred design, focusing on understanding people’s needs, behaviours, and experiences before creating visual or media solutions. I believe design should be unique, relatable, and purposeful, ensuring that the audience can easily connect with the message.
