Many people increasingly operate on autopilot. As daily experiences become more seamless and convenient, opportunities for active thinking decline, encouraging passive interaction rather than conscious decision-making. Over time, this lack of cognitive exertion can weaken neural connections and diminish skills such as reasoning, inference, evaluation, and judgment.

CritIQ is a campaign that draws attention to this growing issue and offers a platform for people to re-engage their minds. Through scientifically designed puzzles, each one helps strengthen specific cognitive functions, contributing to stronger critical thinking abilities.

Category
Design for Education

Diploma in
Communication Design

Deleon Lim

Key Skills

UI/UX
Motion Graphics
Branding

Hi, I’m Deleon. I may appear reserved, but I am deeply passionate about expanding my knowledge and exploring subjects in depth. I approach design as a form of research-driven expression, translating meaningful insights, ideas, and thoughts into visual outcomes. I am constantly refining my style and aesthetics, striving to create work that is both intellectually grounded and visually compelling.