UP TO YOU 辣 is a mala-store-inspired immersive experience that challenges the idea that success follows a single, fixed formula. In a society where Gen Zs are constantly pressured to compare and keep up, my project encourages Gen Zs to reflect on what truly matters to them, their values, preferred pace, and personal capacity. Through familiar elements such as choosing ingredients, adjusting spice levels, and carrying the weight of one’s bowl, UP TO YOU 辣's experience translates abstract ideas of success into something tangible and relatable. By allowing participants to build their own “mala bowl", the project reassures Gen Zs that there is no perfect path to success, only one that suits them.
Category
Design for People
Diploma in
Communication Design
Key Skills
Branding
Art Direction
Strategy
Hello! I’m Kayleen, a versatile designer passionate about transforming ideas into meaningful and impactful visuals. I’m particularly drawn to branding, art direction, and strategy, creating work that not only looks good but also communicates intention and truly resonates with people.
My approach goes beyond aesthetics; from refining brand identities to building cohesive design systems, I prioritise clarity, consistency, and coherence. Above all, I strive to create visuals that foster emotional connection and give every project purpose!
