Many young homeowners today find cooking at home tiring and troublesome due to time constraints, long preparation, clean-up, and limited kitchen space. As a result, home cooking is often reduced to a solitary chore rather than a shared experience.
Introducing Home Grub, an activation campaign in partnership with FairPrice that reframes home cooking into an intentional act of connection. Through guided meal kits with pre-portioned ingredients and a playful cook-off format, Home Grub removes pressure and transforms cooking at home into a fun, social part of our everyday life!
Category
Design for Culture
Diploma in
Communication Design
Key Skills
Integrated Campaign
Spatial & Experiential
Strategy
Hello, En Qi here! I’m a designer fueled by two things: relentless curiosity and a permanent state of being “onz”! Whether it's storytelling through campaigns, building brand strategies, or dreaming up bold and crazy ideas, I’m always ready to explore and take on new challenges. To me, a good design doesn’t just look aesthetically pleasing. It also connects with and impacts people meaningfully.
