Not Just Winning is a campaign that reveals the unseen emotional journey of athletes, as spectators often feel connected to a team only through their wins and losses, due to limited accessibility and a lack of understanding of what truly goes on behind the scenes of being an athlete.
This project aims to change spectators' perspective, not just focusing on wins but shifting the spotlight to the physical and mental exhaustion behind every performance.
Category
Design for People
Diploma in
Communication Design
Key Skills
Spatial & Experiential
Intergrated Campaign
UI/UX
Hello! My name is Ernest! My curiosity and passion for learning have always been my key drivers to becoming better. With a positive attitude and an open mindset, I am always seeking new ways to further improve and evolve myself. I believe that in design, how you stand out is how you show the world your interpretation of the problem. I hope to continue creating meaningful stories and work on my craft to make an impact on the people around me!
