SteadySight

Despite 80% of blindness being curable and treatable, older adults still go blind. As blindness progresses without signs or symptoms, visual complications arise, leading to late treatment and poorer results. Inaccessibility, fear, and complacency work in tandem, resulting in older adults not seeking regular eye checkups.

Introducing SteadySight, a blindness prevention campaign that tackles the fear of eye health management among older adults through pop-up exhibitions and free eye screenings, turning a source of fear and anxiety into empowerment.