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Course Overview

The tourism industry in Singapore is all about holidays, staycations, visiting attractions and creating memorable experience from the country's offering. Discover the key tourism players and how the industry ticks through fun and hands-on activities during this four-day workshop. It includes an excursion to Sentosa whereby an exploratory game helps students understand and appreciate an overview of the tourism industry by engaging with real tourism products. Finally, students will be devising a game that encapsulates key elements of all that they have learnt.

 

So, if you are interested in the FUN and SERIOUS parts of our ever-changing tourism industry, this module is for you!

 

OBJECTIVES OF THIS MODULE

 

  • provide students with a broad understanding of the hospitality and tourism business by examining the origin of travel and how it has evolved into the biggest industry in the world.
  • enable students to understand dynamic tourism growth within the framework of demand for and supply of travel services, tourism distribution and trends.
  • enable students to understand the importance of sustainable tourism through a discussion on tourism impact and the concept of carrying capacity.
  • allow students working in both groups and individually to have the opportunity to appreciate the dynamic nature of the business. At the same time, students can develop an understanding on how tourism can bring about both intended and unintended consequences on people and the environment.

 

Note: This module will be conducted over a 4-day block period.

What You'll Learn

At the end of the module, students will be able to:

 

  • understand the origin of tourism and how the industry has evolved and developed in both scale and complexity
  • understand the basis of tourism demand and determine the factors that affect demand fluctuations
  • explain the tourism market in terms of their market segments and characteristics
  • distinguish the key sectors that represent tourism service suppliers and understand their inter-dependence
  • explain the different channels in the tourism distribution system
  • analyse the positive and negative impacts of tourism on the physical and social environment of a destination
  • analyse the changing tourism trends as a result of the changes in demographics, technologies and other factors
  • understand some of the critical issues of tourism businesses in Singapore

 

Students will be assessed against the following criteria:

 

  • Group Project: 30% 
  • Self-Reflection (Learning Journal): 25% 
  • Field Studies (Worksheet): 20% 
  • Test (open book): 25%

 

Completion criteria:

 

Students are required to:

 

  • Fulfill 75% of the attendance and
  • Obtain a pass mark of at least 50% upon completion of the module.

Course Schedule

Intake Info Application Period Course Duration

To be advised

To be advised

30 Hours

Contact Details

  • Ms Elaine Phay
  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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