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Course Overview

So you think you can innovate and start your own business? This module introduces the fundamentals of innovation and entrepreneurship. You will learn about idea generation techniques, the mind-set of entrepreneurs and the considerations needed in starting a business. You will also be taught various marketing techniques and will be required to develop and present a marketing plan and video as a team.


It will be conducted within a duration of 30 hours with a class size of 20.




  • transform innovative ideas into viable businesses
  • equip students with the knowledge and skills in setting up a business
  • explore various marketing techniques
  • develop and pitch a marketing plan

What You'll Learn

At the end of the module, students will be able to:


  • perform idea generation technique
  • develop skills and mindset of entrepreneurs
  • develop a simple marketing plan of a business idea
  • present marketing plan and video as a team


Students will be assessed against the following criteria:



  • Class participation - 10%
  • Assignments - 40%
  • Pitching presentation - 20%



  • Marketing Plan/Video - 30%


Completion criteria:


Students are required to:


  • Fulfill 75% of the attendance and
  • Obtain a pass mark of at least 50% upon completion of the module.

Course Schedule

Intake Info Application Period Course Duration

To be advised

To be advised

30 Hours

Contact Details

  • AEM Coordinator
  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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