Marketing

The only polytechnic marketing diploma in Singapore, this course offers specialisations in Branding & Digital Marketing and E-Commerce & Retail Marketing, preparing you to seize employment and entrepreneurial opportunities in the digitally driven, AI-powered economy.

You will leverage innovative and experiential learning experiences, which will prepare you for a career in diverse and thriving industries that require sought-after skills in digital and social media marketing, marketing communications, branding, consumer insights, marketing analytics, e-commerce and retail marketing. Through client-based projects, industry engagement, certified courses by Google, HubSpot, LinkedIn, Twitter etc., and overseas study trips, you will witness theories put into practice in the real world and value the psychology behind marketing techniques across multiple industries.

Why Us?

RICH INDUSTRY PARTNERSHIPS
Work with industry clients from SMEs to MNCs such as Seoul Garden Hotpot, Sennheiser and DBS.

CERTIFIED FOR THE INDUSTRY
Attain industry recognised certifications that include Google, Hubspot, LinkedIn and Twitter.

MULTIDISCIPLINARY APPROACH
Explore the design thinking and cross-disciplinary approach that is integrated into the curriculum to develop all-rounded future marketers.

Our Student Projects

Multidisciplinary Project

Marketing Year 3 students worked on an integrated project to launch a premium durian ice cream for Golden Moments. Students conducted extensive research, analysis, and idea generation using the Design Thinking Framework as a guide to help them create an effective marketing campaign to enrich and elevate the brand. Their proposals were multidisciplinary in nature as they encompassed disciplines such as Branding, Public Relations, Marketing Automation, and Artificial Intelligence.

IPRS PRISM Awards - Outstanding PR Project

At the PRISM Awards 2021 organised by the Institute of Public Relations of Singapore, Diploma in Marketing students received the Outstanding PR Project Award in the student category for their project “Discover Your Sound”. The team’s winning proposal comprised an experiential publicity campaign that promotes Sennheiser’s latest range of in-ear monitors through webinars, online communities and Key Opinion Leader-led events.

SRA Retail REimagined Innovation Challenge - 2nd place

Two groups of Diploma in Marketing students took part in the inaugural Singapore Retailer's Association Retail REimagined Innovation challenge and achieved stellar performance! Team X-3 took home the 2nd place with their mobile app that tackles manpower shortages, while Team DBG landed a position in the Top 10 with their sustainable delivery idea that aims to reduce the carbon footprint! Team X-3 team created a mobile app 'G' with the support of Jason, founder of Scent By SIX, to tap on the unique characteristics of the gig economy, and provides users a personalised, valuable, and meaningful experience.

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