Brand Building

Duration 6 Months

Frequency Once a week

Certificate Statement of Result

Course Overview

Providing creative branding solutions for brands in the marketplace by merely applying design and aesthetics approaches is no longer a formula for success for a brand. A deeper understanding of business concepts applied and integrated as part of the creative strategy results in a more holistic solution. This course will enable participants to acquire insights into both the theoretical and creative knowledge for building and designing brands in practice at an advanced level. There will be a focus on Brand Building & Strategy, Brand Communication, Brand Systems and Brand Experience which is currently a cornerstone for a branding framework in today’s industry context.

Objectives

The subject aims to equip the students with the skills and knowledge to:

apply the basic theories of branding in the field of branding design
audit the characteristics of the brand, its competitors, and marketing efforts
implement appropriate branding terms and marketing tools to support a brand strategy
formulate a brand blueprint as a basis for a branding proposal.

Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.

To find out the minimum entry requirements specific to this modular course, please click here.

What You'll Learn

This subject provides knowledge in planning an effective brand strategy. It focuses on the foundations of strategic thinking, analyse the ever-changing competitive landscape that maps out the clarity and opportunities with the implementation of a brand proposal. It covers the formulation of brand positioning statement, market segmentation, moodboard visualizations of a brand’s attributes or characteristics, brand personality and narrative. It also includes the incorporation of brand experiences for audience interactions and engagement through a brand blueprint framework.

Modes of Assessment

100% coursework

Project
- Reports
- Presentations
Individual Assignment
Group Assignment
Quiz

Certification

Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in Branding Design.

Course Schedule / Apply

Intake Info	Application Period	Course Duration
To be confirmed	NA	7.00pm - 10.00pm (weekday) Once a week

Intake Info

Application Period

Course Duration

To be confirmed

7.00pm - 10.00pm

(weekday)

Once a week

Course Fees

Fee Type	Course Fees (w GST)
SME-employed Singapore Citizens & Permanent Residents aged below 40	S$159.72
Singapore Citizens aged 40 & above	S$141.24
Singapore Citizens aged below 40	S$423.72
Singapore Permanent Residents	S$423.72
Others & Repeat Students	S$1,412.40

SkillsFuture Credit Approved. For more details, please click here.

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:
https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html

Course Contact

tsa_acadcet@tp.edu.sg
67881212
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm

Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 4
21 Tampines Ave 1
Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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