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Course Overview

Providing creative branding solutions for brands in the marketplace by merely applying design and aesthetics approaches is no longer a formula for success for a brand. A deeper understanding of business concepts applied and integrated as part of the creative strategy results in a more holistic solution. This course will enable participants to acquire insights into both the theoretical and creative knowledge for building and designing brands in practice at an advanced level. There will be a focus on Brand Building & Strategy, Brand Communication, Brand Systems and Brand Experience which is currently a cornerstone for a branding framework in today’s industry context.





The subject aims to equip the students with the skills and knowledge to:

  • apply the basic theories of branding in the field of branding design
  • audit the characteristics of the brand, its competitors, and marketing efforts
  • implement appropriate branding terms and marketing tools to support a brand strategy
  • formulate a brand blueprint as a basis for a branding proposal.

Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.

To find out the minimum entry requirements specific to this modular course, please click here

What You'll Learn

This subject provides knowledge in planning an effective brand strategy. It focuses on the foundations of strategic thinking, analyse the ever-changing competitive landscape that maps out the clarity and opportunities with the implementation of a brand proposal. It covers the formulation of brand positioning statement, market segmentation, moodboard visualizations of a brand’s attributes or characteristics, brand personality and narrative. It also includes the incorporation of brand experiences for audience interactions and engagement through a brand blueprint framework.



Modes of Assessment


100% coursework

  • Project
    • Reports
    • Presentations
  • Individual Assignment
  • Group Assignment
  • Quiz





Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in Branding Design.

Course Schedule / Apply

Intake Info Application Period Course Duration

To be confirmed


7.00pm - 10.00pm


Once a week 

Course Fees

Fee Type Course Fees
(w GST)
SME-employed Singapore Citizens & Permanent Residents aged below 40 S$159.72
Singapore Citizens aged 40 & above
Singapore Citizens aged below 40 S$423.72
Singapore Permanent Residents S$423.72
Others & Repeat Students S$1,412.40

SkillsFuture Credit Approved. For more details, please click here

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:

Course Contact

  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 4
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.