Jump to Section

Course Overview

Providing creative branding solutions for brands in the marketplace by merely applying design and aesthetics approaches is no longer a formula for success for a brand. A deeper understanding of business concepts applied and integrated as part of the creative strategy results in a more holistic solution. This course will enable participants to acquire insights into both the theoretical and creative knowledge for building and designing brands in practice at an advanced level. There will be a focus on Brand Building & Strategy, Brand Communication, Brand Systems and Brand Experience which is currently a cornerstone for a branding framework in today’s industry context.





The subject aims to equip the students with the skills and knowledge to:

  • identify the importance of branding and components of brand equity
  • construct brand strategy with marketing tools and models
  • formulate appropriate visual language for cross-cultural applications
  • interpret how branding is adapted across different cultural segments
  • incorporate design thinking to create innovative branding.

Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.

To find out the minimum entry requirements specific to this modular course, please click here.

What You'll Learn

This subject covers the knowledge of branding as a critical strategy for businesses in today's context. It will examine brands that incorporate design methods to express the brand’s identity and to engage consumers. The subject teaches the importance of innovation in brand engagement and the study of current trends which are important for brands to remain competitive and relevant in the changing market.



Modes of Assessment


100% coursework

  • Assignments and Project
    • Reports
    • Presentations
  • Individual Assignment
  • Group Assignment





Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in Branding Design.


Course Schedule / Apply

Intake Info Application Period Course Duration

To be confirmed


7.00pm - 10.00pm


Once a week

Course Fees

Fee Type Total Fees (w GST)
SME-employed Singapore Citizens & Permanent Residents aged below 40 S$159.72
Singapore Citizens aged 40 & above
Singapore Citizens aged below 40 S$423.72
Singapore Permanent Residents S$423.72
Others & Repeat Students S$1,412.40

SkillsFuture Credit Approved. For more details, please click here

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:

Course Contact

  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 4
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.