This subject covers the knowledge of branding as a critical strategy for businesses in today's context. It will examine brands that incorporate design methods to express the brand’s identity and to engage consumers. The subject teaches the importance of innovation in brand engagement and the study of current trends which are important for brands to remain competitive and relevant in the changing market.
Modes of Assessment
- Assignments and Project
- Individual Assignment
- Group Assignment
Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in Branding Design.