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Course Overview

This subject focuses on understanding consumer online behaviour and using the different digital marketing and social media tools to engage consumer so as to attract, retain, and create strong relationships. Participants will learn to map customer journey and the strategies company use to engage consumer on the various digital & social media platforms.




  • Online Consumer Profile and Psychology
  • Digital and Social Media Marketing
  • Digital Marketing Strategies

Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.


To find out the minimum entry requirements specific to this modular course, please click here.

What You'll Learn

  1. Apply the profile and psychology of online consumers to marketing objectives.
  2. Explain the use of digital and social media as an effective marketing tool. 
  3. Create effective and integrated marketing campaigns.
  4. Transportation and warehousing
  5. Bullwhip effect and supply chain integration
  6. E-commerce and technology in supply chain management



Modes of Assessment


Continual Assessment 100%





Upon successful completion of the modular unit, students will be issued a Statement of Result which can count towards the attainment of a Specialist Diploma in Digital Marketing & Communication Management.

Course Schedule / Apply

Intake Info Application Period Course Duration

To be confirmed

To be confirmed

7pm - 10pm
Once a week 

Course Fees

Fee Type Total Fees (w GST)

SME-employed Singapore Citizens & Permanent Residents


Singapore Citizens aged 40 & above


Singapore Citizens aged below 40


Singapore Permanent Residents 


Others & Repeat Students


SkillsFuture Credit Approved. For more details, please click here.

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:

Course Contact

  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 4
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.