- Apply the profile and psychology of online consumers to marketing objectives.
- Explain the use of digital and social media as an effective marketing tool.
- Create effective and integrated marketing campaigns.
- Transportation and warehousing
- Bullwhip effect and supply chain integration
- E-commerce and technology in supply chain management
Modes of Assessment
Continual Assessment 100%
Certification
Upon successful completion of the modular unit, students will be issued a Statement of Result which can count towards the attainment of a Specialist Diploma in Digital Marketing & Communication Management.
