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Course Overview

This subject focuses on understanding consumer online behaviour and using the different digital marketing and social media tools to engage consumer so as to attract, retain, and create strong relationships. Participants will learn to map customer journey and the strategies company use to engage consumer on the various digital & social media platforms.

 

Objectives

 

  • Online Consumer Profile and Psychology
  • Digital and Social Media Marketing
  • Digital Marketing Strategies

Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.

 

To find out the minimum entry requirements specific to this modular course, please click here.

What You'll Learn

  1. Apply the profile and psychology of online consumers to marketing objectives.
  2. Explain the use of digital and social media as an effective marketing tool. 
  3. Create effective and integrated marketing campaigns.
  4. Transportation and warehousing
  5. Bullwhip effect and supply chain integration
  6. E-commerce and technology in supply chain management

 

 

Modes of Assessment

 

Continual Assessment 100%

 

 

Certification

 

Upon successful completion of the modular unit, students will be issued a Statement of Result which can count towards the attainment of: Specialist Diploma in Digital Marketing & Communication Management.

Course Schedule / Apply

Intake Info Application Period Course Duration

18 April 2022

To be advised

6 months
9am – 5pm
(weekday)
Once a week

APPLY

Steps to follow in your application:

 

Step 1 - Enter NRIC/ Passport No.

Step 2 - Select UBT - Modular - Digital Marketing & Communication Management and course commencement date.

Step 3 - Enter personal, qualification, employment and sponsoring details (if applicable).

Step 4 - Select, rank your preference for the selected subject(s) and indicate the number of subject(s) you wish to take. Please note that the subject start date(s) denotes the semester start date.

Step 5 - Make declaration and submit online application.

Course Fees

Fee Type Total Fees (w GST)

SME-employed Singapore Citizens & Permanent Residents

S$72.93

Singapore Citizens aged 40 & above

S$70.62

Singapore Citizens aged below 40

S$105.93

Singapore Permanent Residents 

S$709.41

Others & Repeat Students

S$709.41

SkillsFuture Credit Approved. For more details, please click here.


With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:
https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html

Course Contact

  • 67881212
  • 8.30am – 6.00pm (Mon – Thu)

    8.30am – 5.30pm (Fri)

    Closed on Sat, Sun & Public Holidays

    Due to Safe Management Measures, our office is currently closed.

    Please call or email us your enquiry.

    Thank you for your patience and understanding.

  • Website: https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy
    Temasek Polytechnic
    East Wing Block 1A, 
    Level 3, Unit 81
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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