This subject introduces participants to the different types of digital content, the creation and usage of these content in the context of a business. Participants will examine the challenges and issues in managing digital content in M-commerce, cross-channel fulfilment, in-store virtual technology, integration of digital media applications and omni-channel customer engagement.
Objectives
This subject aims to equip students with the knowledge and skills to formulate digital content management strategies to appeal to the target audience more effectively.
Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.
To find out the minimum entry requirements specific to this modular course, please click here.
Modes of Assessment
Continual Assessment 100%
Certification
Upon successful completion of the modular unit, students will be issued a Statement of Result which can count towards the attainment of the Specialist Diploma in Digital Marketing & Communication Management.
| Intake Info | Application Period | Course Duration | |
|---|---|---|---|
To be confirmed |
To be confirmed |
7pm - 10pm |
| Fee Type | Total Fees (w GST) |
|---|---|
SME-employed Singapore Citizens & Permanent Residents |
S$109.40 |
Singapore Citizens aged 40 & above |
S$105.93 |
Singapore Citizens aged below 40 |
S$158.90 |
Singapore Permanent Residents |
S$1,064.12 |
Others & Repeat Students |
S$1,064.12 |
SkillsFuture Credit Approved. For more details, please click here.
With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:
https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm
Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 4
21 Tampines Ave 1
Singapore 529757
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.
