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Course Overview

This subject focuses on providing insights into the use of digital media as a marketing platform in consumer engagement and to achieve marketing objectives. Apart from social media marketing, participants will be introduced to technology available in Customer Relationship Management (CRM), as well as digital tools used in tourism to create exceptional customer experiences.

 

Objectives

 

The subject aims to equip the students with the skills and knowledge to:

  • Explain fundamental concepts of digital marketing; and
  • Apply the concepts of digital marketing to the tourism industry.

Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications. 

 

To find out the minimum entry requirements specific to this modular course, please click here

What You'll Learn

  • An overview of Digital Marketing
  • The role of content in Digital Marketing
  • Digital Marketing strategy
  • Social Media Marketing
  • Digital-based Marketing Mix
  • The On-line Customer Experience
  • Social Media Marketing Impacts on Events & Destinations
  • Evaluation and Effectiveness

 

Modes of Assessment

 

100% coursework 

 

 

Certification

 

Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in MICE & Events Management.

Course Schedule / Apply

Intake Info Application Period Course Duration

18 April 2022

To be advised

6 Months
9am – 5pm
(weekday)
Once a week

APPLY

Steps to follow in your application:

 

Step 1 - Enter NRIC/ Passport No.

Step 2 - Select UBS – Modular – MICE & Events Management and course commencement date.

Step 3 - Enter personal, qualification, employment and sponsoring details (if applicable).

Step 4 - Select, rank your preference for the selected subject(s) and indicate the number of subject(s) you wish to take. Please note that the subject start date(s) denotes the semester start date.

Step 5 - Make declaration and submit online application.

Course Fees

Fee Type Total Fees (w GST)

SME-employed Singapore Citizens & Permanent Residents

S$109.40

Singapore Citizens aged 40 & above

S$105.93

Singapore Citizens aged below 40

S$158.90

Singapore Permanent Residents

S$1,064.12

Others & Repeat Students

S$1,064.12

SkillsFuture Credit Approved. For more details, please click here


With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:
https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html

Course Contact

  • 67881212
  • 8.30am – 6.00pm (Mon – Thu)

    8.30am – 5.30pm (Fri)

    Closed on Sat, Sun & Public Holidays

    Due to Safe Management Measures, our office is currently closed.

    Please call or email us your enquiry.

    Thank you for your patience and understanding.

  • Website: https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy
    Temasek Polytechnic
    East Wing Block 1A, 
    Level 3, Unit 81
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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