Digital Marketing in Tourism

Duration 6 Months

Frequency Once a week

Certificate Statement of Result

Course Overview

This subject focuses on providing insights into the use of digital media as a marketing platform in consumer engagement and to achieve marketing objectives. Apart from social media marketing, participants will be introduced to technology available in Customer Relationship Management (CRM), as well as digital tools used in tourism to create exceptional customer experiences.

Objectives

The subject aims to equip the students with the skills and knowledge to:

Explain fundamental concepts of digital marketing; and
Apply the concepts of digital marketing to the tourism industry.

Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.

To find out the minimum entry requirements specific to this modular course, please click here.

What You'll Learn

An overview of Digital Marketing
The role of content in Digital Marketing
Digital Marketing strategy
Social Media Marketing
Digital-based Marketing Mix
The On-line Customer Experience
Social Media Marketing Impacts on Events & Destinations
Evaluation and Effectiveness

Modes of Assessment

100% coursework

Certification

Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in MICE & Events Management.

Course Schedule / Apply

Intake Info	Application Period	Course Duration
To be confirmed	To be confirmed	7pm - 10pm (weekday) Once a week

Course Fees

Fee Type	Total Fees (w GST)
SME-employed Singapore Citizens & Permanent Residents	S$109.40
Singapore Citizens aged 40 & above	S$105.93
Singapore Citizens aged below 40	S$158.90
Singapore Permanent Residents	S$1,064.12
Others & Repeat Students	S$1,064.12

SkillsFuture Credit Approved. For more details, please click here.

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:
https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html

Course Contact

tsa_acadcet@tp.edu.sg
67881212
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm

Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 4
21 Tampines Ave 1
Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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