Course Overview
This subject proposes a paradigm shift in the development of business-related events to focus on the importance of contextual integrity and coherence.
Event Curation comprises topics related to selecting, organising and presenting content at an event. Events offer numerous platforms to tell the event story; from programme scheduling to the choice of speakers and performers, production elements such as music, lighting, décor and choice of catering. The creation of the event experience is the art of telling the story.
Event Sponsorship introduces the topic of events sponsorship and marketing theory, as well as practices. It addresses various disciplines, including sponsorship and marketing policy, strategy formulation, planning and attracting a portfolio of sponsors, and collaborative sponsorship-cum-marketing efforts leading to successful event management outcomes.
Objectives
The subject aims to equip the students with the skills and knowledge to:
- Curate an event by crafting an appropriate narrative;
- Produce documents to communicate with specialists such as designers, exhibit builders, architects and etc to translate ideas into specifications;
- Develop programmes and activities and identify sponsors / partners that will strengthen the contextual integrity of the event concept.
