1. Explain the relevance of the MICE industry to a destination and the economy
2. Distinguish relevant issues and trends affecting the MICE industry, as well as key roles of MICE stakeholders
3. Analyse how MICE event owners and organisers function and operate
4. Explain the MICE event framework
5. Explain the role of the PCO in MICE
6. Plan the response process for submitting bids to manage MICE events
7. Assess the operational and support services sought from PCOs
8. Evaluate revenue strategies for managing MICE events
Modes of Assessment
100% coursework
● Class Test(s)
● Individual Assignment (s)
● Issues Presentation
Certification
Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in MICE & Events Management.
