- Introduction to Revenue Management
- The Role of Value in Revenue Management
- Performance Indicators
- Forecasting Concept
- Demand-Supply Concept
- Dynamic Pricing Concept
- Groups Concept
- Distribution Concept
- Application to the MICE Sector
- Application to the Travel Agency Sector
- Application to the Attractions Sector
- Future Trends
Modes of Assessment
100% coursework
Certification
Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in MICE & Events Management.