This subject focuses on the implementation of a business’s digital strategy with particular emphasis on digital content management, search engine marketing, social media marketing and optimizing digital marketing campaign performance with analytics.
Objectives
Students will acquire practical skills in implementing solutions for publishing digital contents, executing digital marketing campaigns and performing marketing analytics.
Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.
To find out the minimum entry requirements specific to this modular course, please click here.
Modes of Assessment
Class test and projects
Certification
Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in Business Development in Technology.
| Intake Info | Application Period | Course Duration | |
|---|---|---|---|
To be confirmed |
To be confirmed |
7pm - 10pm |
| Fee Type | Total Fees (w GST) |
|---|---|
| SME-employed Singapore Citizens & Permanent Residents | S$145.86 |
| Singapore Citizens aged 40 & above | S$141.24 |
| Singapore Citizens aged below 40 | S$211.86 |
| Singapore Permanent Residents | S$1,418.82 |
| Others & Repeat Students | S$1,418.82 |
SkillsFuture Credit Approved. For more details, please click here.
With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:
https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm
Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 4
21 Tampines Ave 1
Singapore 529757
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.
