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Course Overview

This subject focuses on the implementation of a business’s digital strategy with particular emphasis on digital content management, search engine marketing, social media marketing and optimizing digital marketing campaign performance with analytics.

 

 

Objectives

 

Students will acquire practical skills in implementing solutions for publishing digital contents, executing digital marketing campaigns and performing marketing analytics.

Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.

 

To find out the minimum entry requirements specific to this modular course, please click here.

What You'll Learn

  • Implement a digital content management system
  • Execute digital marketing campaigns
  • Perform digital marketing analytics
  • Projects and case studies 

 

 

Modes of Assessment

 

Class test and projects

 

 

Certification

 

Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in Business Development in Technology.

Course Schedule / Apply

Intake Info Application Period Course Duration

18 October 2021

03 May - 19 July 2021

7pm - 10pm
(weekday)
and/or 
9am-12pm
(Saturday)
Once a week 

APPLY

Steps to follow in your application:

 

Step 1 - Enter NRIC/ Passport No

Step 2 - Select UBV – Modular – Business Development in Technology and course commencement date.

Step 3 - Enter personal, qualification, employment and sponsoring details (if applicable).

Step 4 - Select, rank your preference for the selected subject(s) and indicate the number of subject(s) you wish to take. Please note that the subject start date(s) denotes the semester start date.

Step 5 - Make declaration and submit online application

Course Fees

Fee Type Total Fees (w GST)
SME-employed Singapore Citizens & Permanent Residents S$145.86
Singapore Citizens aged 40 & above S$141.24
Singapore Citizens aged below 40 S$211.86
Singapore Permanent Residents S$1,418.82
Others & Repeat Students S$1,418.82

SkillsFuture Credit Approved. For more details, please click here.


With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:
https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html

Course Contact

  • 67881212
  • 8.30am – 6.00pm (Mon – Thu)

    8.30am – 5.30pm (Fri)

    Closed on Sat, Sun & Public Holidays

    Due to Safe Management Measures, our office is currently closed.

    Please call or email us your enquiry.

    Thank you for your patience and understanding.

  • Website: https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy
    Temasek Polytechnic
    East Wing Block 1A, 
    Level 3, Unit 81
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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