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Course Overview

The advertising landscape has evolved beyond mere creative and stylistic execution, thus it is necessary to encompass strategic appropriation of multi-channels, content creation, user interface and experience. This course will expose participants to a wider range of knowledge areas to formulate and execute an effective campaign for an ever-changing economy. It also includes analytical and rational implementation of strategies to engage consumers with different media applications. Techniques on applying conceptual thinking, methodologies, and processes in the creation of an effective integrated advertising campaign will be the mainstay of the course.





The subject aims to equip the students with the skills and knowledge to:

  • Conduct research to understand needs of users
  • Identify basic rules of visual information organization and hierarchy
  • Apply user-centered design techniques in the creation of a product, service or system
  • Apply appropriate styles and graphic treatment for the intended audience
  • Create simple sketches to higher-fidelity interactive prototypes
  • Conduct user testing with the use of prototypes

Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.


To find out the minimum entry requirements specific to this modular course, please click here

What You'll Learn

This subject covers the principles of user-centred design using different methods and processes to develop an understanding of user needs. With this understanding, techniques in the creation of Graphic User Interface (GUI) are introduced to develop an effective, relevant and pleasant digital experience for the user.



Modes of Assessment

100% coursework

  • Individual Assignment(s)
  • Reports
  • Presentations





Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Specialist Diploma in Integrated Digital Communication.

Course Schedule / Apply

Intake Info Application Period Course Duration

To be advised


7.00pm - 10.00pm


Once a week

Course Fees

Fees Type Course Fees
(w GST) 

Singapore Citizens

Aged 40 and above (Individual or SME-sponsored) S$141.24
Aged below 40 S$423.72
SME-sponsored aged below 40 S$159.72
Others & Repeat Students S$1,412.40
Non-Singapore Citizens
Singapore Permanent Residents S$435.46
SME-sponsored (Singapore Permanent Residents) S$166.66
Others & Repeat Students S$1,451.52

SkillsFuture Credit Approved. For more details, please click here.


With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by the Work Support Scheme (WSS); for more information, please visit:


Course Contact

  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 4
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.