Graduates will gain the requisite skills and knowledge to be digital marketing executives, business development executives and customer-facing technologists for the organisations with whom they are employed at the end of the programme. It also opens up new career options in pre-sales consultancy and business development.
Technology is the main driver across industry sectors. As companies undergo digital transformation, they continuously seek talents who possess both technical skillsets as well as business acumen to assume roles that contribute to the profitability of the business.
Jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, this programme is designed to supplement your technology skills with marketing & innovation as well as business development strategies in the classroom, with mentorship provided by corporate partners.
You will be equipped with the relevant skills to leverage technology in the sales & marketing of products & services, and business development of technology products and services.
The SkillsFuture Work-Study Programme for the Digital Marketing sector is a 12-month programme leading to the Specialist Diploma in Business Development in Technology.
Upon completing the course, graduates should be able to:
Launch, execute and measure digital marketing campaigns.
Create and promote digital content.
Construct business proposals grounded in sound technological foundations.
Present, demonstrate, cross-sell and up-sell technology solutions
Singaporeans or Singapore Permanent Residents who are within three years of either graduation OR the Operationally Ready Date (ORD) for National Servicemen from the following full-time programmes.
The Sign-on Incentive is only applicable for Singapore Citizens.
|Ngee Ann Polytechnic||
|Other relevant IT Disciplines|
To be awarded the Specialist Diploma in Business Development in Technology, students are required to complete 2 modules at SMU Academy within a semester and 2 modules at Temasek Polytechnic within another semester. Students must complete the Work-Study Programme course within 12 months.
This subject focus on digital marketing theory and techniques. Students will acquire fundamental knowledge to plan and implement integrated marketing activities across various digital channels such as social media and search engine.
|BCBT012||Design Thinking & Innovation
This subject introduces Design Thinking as a human-centric and interdisciplinary approach towards innovations and as a technique to develop new ‘things’. Students will gain the ability to analyse business needs, elicit business requirements and design customer centric solutions.
|BCBT013||Strategy in Technology Business
This subject builds on the fundamental knowledge of digital marketing to focus on the implementation of a technology business’s digital strategy with particular emphasis on digital content management, search engine marketing, social media marketing and optimizing digital marketing campaign performance with analytics.
Leveraging on their existing technical background, students will acquire practical skills in implementing solutions for publishing digital contents, executing digital marketing campaigns and performing marketing analytics.
|BCBT014||Business Development and Implementation
This subject focuses on the implementation of go-to-market and pre-sales strategies of technology products and services. Students will acquire an understanding of building and managing the business development pipeline, identify and analyse market needs, develop business opportunities and lead the sales cycle.
Leverage on their existing technical background, students will acquire the skills in lead qualification, responding to Request-for-proposals and to present, demonstrate and propose solutions. Topics on proof-of-concept development, negotiation and post-sales support will also be discussed.
"I have gained a lot in the WSP. The program gave me an eye-opening experience to interact with different kinds of people from different sectors and different life stages. For instance, I have classmates that are in a manager role to sales promoters and fresh graduate students like me. Through their sharing, it gave us a whole new aspect of what they see. It made me understand that everyone perceives problems differently, which allows me to learn and communicate with each other better."
Adeline, Lyte Ventures Pte Ltd
"Adeline has been a great asset to our team. The WSP programme equipped her with the knowledge and skills needed for her to expand her role in our team. With her new skills and experience, she can understand problems easily and implement practical solutions quickly."
Adeline’s Employer, Lyte Ventures Pte Ltd
Fees for 1 Semester at Temasek Polytechnic
|SME-employed Singapore Citizens aged below 40||S$371.28|
|Singapore Citizens aged below 40||S$539.28|
|Singapore Permanent Residents||S$1,425.24|
MOE subsidy will not be applicable for students who repeat a module or semester.
Fees payable is based on per PDC.
The course fees will be reviewed by MOE on an annual basis and adjusted accordingly
Fees for the modules at SMU Academy – Refer to:
Digital Marketing : https://academy.smu.edu.sg/digital-marketing-2336
Design Thinking and Innovation: https://academy.smu.edu.sg/design-thinking-and-innovation-2341
8.30am – 6.00pm (Mon – Thu)
8.30am – 5.30pm (Fri)
Closed on Sat, Sun & Public Holidays
Due to Safe Management Measures, our office is currently closed.
Please call or email us your enquiry.
Thank you for your patience and understanding.
- Website: https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy
East Wing Block 1A, Level 3, Unit 81
21 Tampines Ave 1
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.