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Course Overview

Technology is the main driver across industry sectors. As companies undergo digital transformation, they continuously seek talents who possess both technical skillsets as well as business acumen to assume roles that contribute to the profitability of the business.


Jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, this programme is designed to supplement your technology skills with marketing & innovation as well as business development strategies in the classroom, with mentorship provided by corporate partners.


You will be equipped with the relevant skills to leverage technology in the sales & marketing of products & services, and business development of technology products and services.

 

The SkillsFuture Work-Study Programme for the Digital Marketing sector is a 12-month programme leading to the Specialist Diploma in Business Development in Technology.

 

Upon completing the course, graduates should be able to:

 

  • Launch, execute and measure digital marketing campaigns.

  • Create and promote digital content.

  • Construct business proposals grounded in sound technological foundations.

  • Present, demonstrate, cross-sell and up-sell technology solutions

Application/Entry Requirement

 

Eligibility Criteria

 

Singaporeans or Singapore Permanent Residents who are within three years of either graduation OR the Operationally Ready Date (ORD) for National Servicemen from the following full-time programmes.

 

The Sign-on Incentive is only applicable for Singapore Citizens.

 

Singapore Polytechnic
  • Diploma in Financial Informatics

  • Diploma in Business Information Technology 

  • Diploma in Information Technology

Temasek Polytechnic

  • Diploma in Financial Business Informatics

  • Diploma in Information Technology 

  • Diploma in Business Information Technology

Ngee Ann Polytechnic
  • Diploma in Financial Informatics

  • Diploma in Information Technology

Nanyang Polytechnic
  • Diploma in Business Enterprise IT

  • Diploma in Business Informatics 

  • Diploma in Financial Informatics 

  • Diploma in Information Technology

Republic Polytechnic
  • Diploma in Business Information Systems

  • Diploma in Information Technology

Other relevant IT Disciplines

What You'll Learn

To be awarded the Specialist Diploma in Business Development in Technology, students are required to complete 2 modules at SMU Academy within a semester and 2 modules at Temasek Polytechnic within another semester. Students must complete the Work-Study Programme course within 12 months.

Subject Code Subject
BCBT011 Digital Marketing

This subject focus on digital marketing theory and techniques. Students will acquire fundamental knowledge to plan and implement integrated marketing activities across various digital channels such as social media and search engine.

Website: https://academy.smu.edu.sg/digital-marketing-2336

BCBT012 Design Thinking & Innovation

This subject introduces Design Thinking as a human-centric and interdisciplinary approach towards innovations and as a technique to develop new ‘things’.  Students will gain the ability to analyse business needs, elicit business requirements and design customer centric solutions.

Website: https://academy.smu.edu.sg/design-thinking-and-innovation-2341

Subject Code Subject
BCBT013 Strategy in Technology Business

This subject builds on the fundamental knowledge of digital marketing to focus on the implementation of a technology business’s digital strategy with particular emphasis on digital content management, search engine marketing, social media marketing and optimizing digital marketing campaign performance with analytics.

Leveraging on their existing technical background, students will acquire practical skills in implementing solutions for publishing digital contents, executing digital marketing campaigns and performing marketing analytics.

BCBT014 Business Development and Implementation

This subject focuses on the implementation of go-to-market and pre-sales strategies of technology products and services. Students will acquire an understanding of building and managing the business development pipeline, identify and analyse market needs, develop business opportunities and lead the sales cycle.

Leverage on their existing technical background, students will acquire the skills in lead qualification, responding to Request-for-proposals and to present, demonstrate and propose solutions. Topics on proof-of-concept development, negotiation and post-sales support will also be discussed.

Modes of Assessment 

 

100% course work assessment

Career Opportunities

Graduates will gain the requisite skills and knowledge to be digital marketing executives, business development executives and customer-facing technologists for the organisations with whom they are employed at the end of the programme. It also opens up new career options in pre-sales consultancy and business development.

Course Schedule

Intake Info Application Period Course Duration

April and/or October

On-going

12 Months

APPLY

Please submit the following documents during your submission. Kindly name the files according to the guidelines below. 

 

1. Resume (filename: Resume-YourName.pdf)
2. Highest Qualification Certificate (filename: Certificates-YourName.pdf)
3. Academic Transcripts (filename: Transcripts-YourName.pdf)
4. NS Completion Certificate, if applicable (filename: NS Certificate-YourName.pdf)

 

Please note that relevant documents will be forwarded to all participating companies for their selection.

 

Selection of applicants is at the discretion of the participating companies and participating companies will contact their shortlisted applicants for interview. Applicants have the right to reject the interview if they do not wish to be employed by the company who contacted them.

 

Only applicants who are hired successfully and placed on this programme by the participating companies will be invited to submit an online application for the Work-Study Post-Diploma Courses.

Testimonials/Reviews

Find out what our graduates have to say about this course.

Course Fees

Category

Fees for 1 Semester at Temasek Polytechnic

w GST

SME-employed Singapore Citizens aged below 40 S$371.28
Singapore Citizens aged below 40 S$539.28
Singapore Permanent Residents S$1,425.24

MOE subsidy will not be applicable for students who repeat a module or semester.

Fees payable is based on per PDC.

The course fees will be reviewed by MOE on an annual basis and adjusted accordingly

 

Fees for the modules at SMU Academy – Refer to: 

Digital Marketing : https://academy.smu.edu.sg/digital-marketing-2336

Design Thinking and Innovation: https://academy.smu.edu.sg/design-thinking-and-innovation-2341

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Course Contact

  • 67881212
  • 8.30am – 6.00pm (Mon – Thu)

    8.30am – 5.30pm (Fri)

    Closed on Sat, Sun & Public Holidays

    Due to Safe Management Measures, our office is currently closed.

    Please call or email us your enquiry.

    Thank you for your patience and understanding.

  • Website: https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy
    Temasek Polytechnic
    East Wing Block 1A, Level 3, Unit 81
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.

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