Course Overview
Technology plays a key role in our future and is the main driver across industry sectors. As companies undergo digital transformation, they continuously seek future-ready talents with technical skill sets and business acumen. Be a part of the talent pool with the TP-SMU Work-Study Post-Diploma (Specialist Diploma in Business Development in Technology).
Jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, this programme is designed to supplement your technology skills with marketing & innovation as well as business development strategies in the classroom, with mentorship provided by corporate partners.
In this course, you will learn to execute and evaluate digital marketing campaigns and develop digital content. You will also learn to develop sound business proposals and hone your skills in marketing digital solutions.
At the end of the course, you will emerge a future-ready talent equipped with the relevant skills to leverage technology in sales and marketing and business development for technology products and services.
Graduates can look forward to career opportunities as digital marketing executives, business development executives or customer-facing technologists.