Graduates will gain the requisite skills and knowledge to be digital marketing executives, business development executives and customer-facing technologists for the organisations with whom they are employed at the end of the programme. It also opens up new career options in pre-sales consultancy and business development.
Technology plays a key role in our future and is the main driver across industry sectors. As companies undergo digital transformation, they continuously seek future-ready talents with technical skill sets and business acumen. Be a part of the talent pool with the TP-SMU Work-Study Post-Diploma (Specialist Diploma in Business Development in Technology).
Jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, this programme is designed to supplement your technology skills with marketing & innovation as well as business development strategies in the classroom, with mentorship provided by corporate partners.
In this course, you will learn to execute and evaluate digital marketing campaigns and develop digital content. You will also learn to develop sound business proposals and hone your skills in marketing digital solutions.
At the end of the course, you will emerge a future-ready talent equipped with the relevant skills to leverage technology in sales and marketing and business development for technology products and services.
Graduates can look forward to career opportunities as digital marketing executives, business development executives or customer-facing technologists.
COLLABORATION WITH SMU ACADEMY
Jointly offered by Temasek Polytechnic and SMU Academy. This course provides students with the opportunity to experience different methodologies across two institutions.
PREPARED FOR THE DIGITAL ECONOMY
Be equipped with highly relevant skills in business development for technology products and services. Gain perspective on how consumers interact with brands in a digital world.
SUPPORTED BY INDUSTRY PARTNERS
Strong support from IMDA and the industry allows you to readily find employment, gain valuable experience and practise in-demand skills.
This subject focus on digital marketing theory and techniques. Students will acquire fundamental knowledge to plan and implement integrated marketing activities across various digital channels such as social media and search engine.
|BCBT012||Design Thinking & Innovation
This subject introduces Design Thinking as a human-centric and interdisciplinary approach towards innovations and as a technique to develop new ‘things’. Students will gain the ability to analyse business needs, elicit business requirements and design customer centric solutions.
|BCBT013||Strategy in Technology Business
This subject builds on the fundamental knowledge of digital marketing to focus on the implementation of a technology business’s digital strategy with particular emphasis on digital content management, search engine marketing, social media marketing and optimizing digital marketing campaign performance with analytics.
Leveraging on their existing technical background, students will acquire practical skills in implementing solutions for publishing digital contents, executing digital marketing campaigns and performing marketing analytics.
|BCBT014||Business Development and Implementation
This subject focuses on the implementation of go-to-market and pre-sales strategies of technology products and services. Students will acquire an understanding of building and managing the business development pipeline, identify and analyse market needs, develop business opportunities and lead the sales cycle.
Leverage on their existing technical background, students will acquire the skills in lead qualification, responding to Request-for-proposals and to present, demonstrate and propose solutions. Topics on proof-of-concept development, negotiation and post-sales support will also be discussed.
"I have gained a lot in the WSP. The program gave me an eye-opening experience to interact with different kinds of people from different sectors and different life stages. For instance, I have classmates that are in a manager role to sales promoters and fresh graduate students like me. Through their sharing, it gave us a whole new aspect of what they see. It made me understand that everyone perceives problems differently, which allows me to learn and communicate with each other better."
Adeline, Lyte Ventures Pte Ltd
"Adeline has been a great asset to our team. The WSP programme equipped her with the knowledge and skills needed for her to expand her role in our team. With her new skills and experience, she can understand problems easily and implement practical solutions quickly."
Adeline’s Employer, Lyte Ventures Pte Ltd
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm
Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
- Website: https://www.tp.edu.sg/wsp
Temasek SkillsFuture Academy (TSA)
East Wing, Block 1A, Level 3, Unit 4
21 Tampines Ave 1
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.