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Course Overview

Providing creative branding solutions for brands in the marketplace by merely applying design and aesthetics approaches is no longer a formula for success for a brand. A deeper understanding of business concepts applied and integrated as part of the creative strategy results in a more holistic solution.


Specialist Diploma in Branding Design offered under the SkillsFuture Work-Study Post-Diploma programme for the Design sector is a 12-month work-study programme targeted primarily at local fresh Polytechnic graduates from relevant full-time design-related courses of study. It aims to equip participants with knowledge of both the strategic aspects of branding and the visual expressions of designing for a brand.

Application/Entry Requirement


Eligibility Criteria


Singaporeans or Singapore Permanent Residents who are within three years of either graduation from the polytechnics or the Operationally Ready Date for National Servicemen from the following full-time programmes are eligible to apply.


Feeder Programmes

Diploma in 


●      Communication Design 

●      Visual Communication 

●      Interaction Design 

●      Design for User Experience 

●      Visual Communication and Media Design 


Other relevant Design-related Disciplines

What You'll Learn

Upon completion of the Specialist Diploma course, graduates should be able to:


a)         create corporate identities that represent and express the essence of an organisation;

b)         employ strategic thinking that reflects the appropriate brand positioning;

c)         conceptualise a corporate identity system to be applied with consistency and flexibility; and

d)         use brand strategies as a framework to begin the design process.



Participants will be awarded the Specialist Diploma in Branding Design upon successful completion of the following:


  • Post-Diploma Certificate in Brand Strategy
  • Post-Diploma Certificate in Brand Identity

Subject Code Subject
DCE018K Brand Building

This subject provides knowledge in planning an effective brand strategy. It focuses on the foundations of strategic thinking, analyse the ever-changing competitive landscape that maps out the clarity and opportunities with the implementation of a brand proposal. It covers the formulation of brand positioning statement, market segmentation, mood board visualisations of a brand’s attributes or characteristics, brand personality and narrative. It also includes the incorporation of brand experiences for audience interactions and engagement through a brand blueprint framework.

DCE019K Brand Communication

This subject covers the knowledge of branding as a critical strategy for businesses in today's context. It will examine brands that incorporate design methods to express the brand’s identity and to engage consumers. The subject teaches the importance of innovation in brand engagement and the study of current trends which are important for brands to remain competitive and relevant in the changing market.

Subject Code Subject
DCE020K Brand Systems

This subject provides the framework of a brand identity system, comprising a brand strategy and corporate identity supported by a brand identity guide. The topics will include the elements that make up a brand system, from logo classifications to complex visual systems that create a unified brand experience. It will cover the creation of a set of brand expressions that are required to be applied across a variety of mediums.

DCE021K Brand Experience

This subject covers the design of a brand experience that captures the customer’s loyalty. The subject teaches the importance of consumer engagement through various touchpoints such as products, services, and environments. It will examine the needs of modern day consumers that contributes to creating a holistic brand experience.

Modes of Assessment


The assessment would be based on a combination of coursework components such as written and practical tests, case studies, assignments and projects.  

Career Opportunities

At the entry level, the job positions are Creative Designer1 or Graphic Designer1. Upon completing the course under the Work-Study Post-Diploma programme, graduates can look forward to taking up some possible types of positions:


  • Brand Strategist
  • Senior Designer
  • Branding Specialist
  • Brand Designer
  • Art Director
  • Brand Consultant 


Graduates may also look forward to wage increment and role expansion in their workplace, subject to their work performance.


1Job titles may vary across companies

Course Schedule

Intake Info Application Period Course Duration



12 Months


Please submit the following documents during your submission. Kindly name the files according to the guidelines below. 


1. Resume (filename: Resume-YourName.pdf)
2. Highest Qualification Certificate (filename: Certificates-YourName.pdf)
3. Academic Transcripts (filename: Transcripts-YourName.pdf)
4. NS Completion Certificate, if applicable (filename: NS Certificate-YourName.pdf)


Please note that relevant documents will be forwarded to all participating companies for their selection.


Selection of applicants is at the discretion of the participating companies and participating companies will contact their shortlisted applicants for interview. Applicants have the right to reject the interview if they do not wish to be employed by the company who contacted them.


Only applicants who are hired successfully and placed on this programme by the participating companies will be invited to submit an online application for the Work-Study Post-Diploma Courses.

Course Fees

Category PDC in Brand Strategy 
PDC in Brand Design
SME-employed Singapore Citizens aged below 40  S$437.16 S$437.16
Singapore Citizens aged below 40  S$629.16 S$629.16
Singapore Permanent Residents  S$1,682.04 S$1,682.04
Others & Repeat Students  S$4,198.68 S$4,198.68

MOE subsidy will not be applicable for students who repeat a module or semester. 

Fees payable is based on per PDC.

The course fees will be reviewed by MOE on an annual basis and adjusted accordingly.

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Course Contact

  • 67881212
  • 8.30am – 6.00pm (Mon – Thu)

    8.30am – 5.30pm (Fri)

    Closed on Sat, Sun & Public Holidays

    Due to Safe Management Measures, our office is currently closed.

    Please call or email us your enquiry.

    Thank you for your patience and understanding.

  • Website: https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy
    Temasek Polytechnic
    East Wing Block 1A, Level 3, Unit 81
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.

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