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Course Overview

The advertising landscape has evolved beyond mere creative and stylistic execution, thus it is necessary to encompass strategic appropriation of multi-channels, content creation, user interface and experience.

 

This Specialist Diploma in Integrated Digital Communication offered under the SkillsFuture Work-Study Post-Diploma Programme for the Design sector is a 12-month programme targeted primarily at local fresh Polytechnic graduates from relevant full-time design-related courses of study. It aims to equip participants with the knowledge to utilise and manage multi-channels to reach consumers in strategic methods as well as to engage them in the ways they will interact with the channels. 

Application/Entry Requirement

 

Eligibility Criteria

 

Singaporeans or Singapore Permanent Residents who are within three years of either graduation from the polytechnics or the Operationally Ready Date for National Servicemen from the following full-time programmes are eligible to apply.

 

Feeder Programmes

Diploma in 

 

●      Communication Design 

●      Visual Communication 

●      Interaction Design 

●      Design for User Experience 

●      Visual Communication and Media Design 

 

Other relevant Design-related Disciplines

What You'll Learn

Upon completion of the Specialist Diploma course, graduates should be able to:

 

a)  conceptualise and develop advertising strategies;

b)  develop effective and coordinated advertising communication campaigns;

c)  generate concepts using different creative methodologies, and

d)  produce an effective integrated advertising campaign with different media applications including for digital devices.

 

Participants will be awarded the Specialist Diploma in Integrated Digital Communication upon successful completion of the following:

 

  • Post-Diploma Certificate in Digital Design
  • Post-Diploma Certificate in Advertising Communication

Subject Code Subject
DCE022K UI & UX Design

This subject covers the principles of user-centred design, using different methods and processes to develop an understanding of user needs. With this understanding, techniques in the creation of Graphic User Interface (GUI) are introduced to develop an effective, relevant and pleasant digital experience for the user.

DCE023K Designing for Digital Ecosystem

This subject covers the front-end development and digital technologies to develop an interactive multi-device ecosystem. The subject provides the framework of understanding the characteristics of interactive multi-device solutions, methods of dynamic content processing and integration of interactive elements through authoring techniques to enhance usability in multi-device solutions.

Subject Code Subject
DCE024K Integrated Advertising Strategy

This subject introduces techniques in which to identify consumer trends for creative ideation. It also includes analytical and rational implementation of strategies, as well as best practices for marketing to engage consumers. It covers the various approaches towards content development including social media, for the creation of innovative advertising campaigns.

DCE025K Content Creation & Storytelling

This subject covers researching on current consumer trends to develop strategies and subsequently creative ideas to produce a campaign. This provides an in-depth experience of working in a creative agency, as well as insights to the latest trends and innovations in the advertising industry.

Modes of Assessment

 

The assessment would be based on a combination of coursework components such as written and practical tests, case studies, assignments and projects.

Career Opportunities

At the entry level, the job positions are Digital Creative or Junior Designer1. Upon completing the course under the Work-Study Post-Diploma Programme, graduates can look forward to taking up some possible types of positions:

 

  • Advertising Strategist
  • Senior Designer
  • Digital Art Director
  • UI/UX Designer
  • Creative Consultant
  • Information Architect
  • Creative Consultant 

 

Graduates may also look forward to wage increment and role expansion in their workplace, subject to their work performance.

 

1Job titles may vary across companies

Course Schedule

Intake Info Application Period Course Duration

April and/or October

Ongoing

12 Months

APPLY

Please submit the following documents during your submission. Kindly name the files according to the guidelines below. 

 

1. Resume (filename: Resume-YourName.pdf)
2. Highest Qualification Certificate (filename: Certificates-YourName.pdf)
3. Academic Transcripts (filename: Transcripts-YourName.pdf)
4. NS Completion Certificate, if applicable (filename: NS Certificate-YourName.pdf)

 

Please note that relevant documents will be forwarded to all participating companies for their selection.

 

Selection of applicants is at the discretion of the participating companies and participating companies will contact their shortlisted applicants for interview. Applicants have the right to reject the interview if they do not wish to be employed by the company who contacted them.

 

Only applicants who are hired successfully and placed on this programme by the participating companies will be invited to submit an online application for the Work-Study Post-Diploma Courses.

Course Fees

Category PDC in Digital Design
w GST 
PDC in Advertising Communication
w GST
SME-employed Singapore Citizens aged below 40  S$437.16 S$437.16
Singapore Citizens aged below 40  S$629.16 S$629.16
Singapore Permanent Residents  S$1,682.04 S$1,682.04
Others & Repeat Students  S$4,198.68 S$4,198.68

MOE subsidy will not be applicable for students who repeat a module or semester. 

Fees payable is based on per PDC.

The course fees will be reviewed by MOE on an annual basis and adjusted accordingly.

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Course Contact

  • 67881212
  • 8.30am – 6.00pm (Mon – Thu)

    8.30am – 5.30pm (Fri)

    Closed on Sat, Sun & Public Holidays

    Due to Safe Management Measures, our office is currently closed.

    Please call or email us your enquiry.

    Thank you for your patience and understanding.

  • Website: https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy
    Temasek Polytechnic
    East Wing Block 1A, Level 3, Unit 81
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.

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