Singapore is a leading destination for MICE – Meetings, Incentives, Conferences and Exhibitions–and is ranked annually amongst the top cities in the world for conventions and meetings. Events management is a marketable expertise regardless of the industry you are in. Through this Specialist Diploma, you will be equipped with diverse skills, from digital marketing and events curation, to hosting and managing events.
With the skill sets gained, you will be able to develop compelling and differentiated event experiences, thus enhancing your employability in a wide range of companies within MICE, events and beyond.
The SkillsFuture Work-Study Post-Diploma Programme for the Tourism sector is a 12-month work-study post-diploma programme leading to the Specialist Diploma in MICE & Events Management that aims to deepen participants’ knowledge and skills, while in their first year of entering the industry.
Upon completing the course, graduates should be able to:
a) Apply strategies, skills and services related to the hosting of MICE-related events in the hospitality sector.
b) Apply an operational framework for fairs, exhibitions and events.
c) Develop compelling content and differentiated experiences for the MICE and events sector.
d) Attract and manage a portfolio of sponsors to achieve event outcomes.
e) Manage projects using a project management framework.
f) Apply concepts of revenue management in MICE/events, tourism and travel operations.
g) Use of digital media as a marketing platform in consumer engagement and to achieve marketing objectives.