At the end of the programme, you will be able to:
- Define the concept of 'personal branding'
- Describe the key reasons why personal branding is important
- Identify situations where personal branding can go wrong
- Identify who the target audience is and describe how to focus on that group
- Describe the 7 ways to build your personal brand
- Identify the 10 personal core values and decide which are your true values
- Describe the 3 practical ways to bring your personal brand to life
Mode of Assessment
Reflections, applications, sharing in social media and experiential activities, quizzes
Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.