Specialist Diploma in Branding Design

SPECIALIST DIPLOMA IN BRANDING DESIGN (PDC)

Duration 1 year (Part-time)

Frequency 7pm - 10pm on every Tuesday and Thursday

Certificate Part-time Diploma & Post-Diploma

Course Overview

To win over the hearts of consumers and fans, strong brands have to set themselves apart from the competition. Building a strong brand is key in helping start-ups, new products and services acquire and maintain a strong base of loyal customers and clients.

In this course, you will learn that building a brand is not just about design and aesthetics but also about the correct application of business concepts and creative strategy. Discover how to craft business strategies, develop empathy for customers, analyse consumer trends and behaviours while unlocking key opportunities that express a brand’s identity and story. Gain the skills and insights into building successful brands through the right strategy, innovation and visual systems today.

ACQUIRE IN-DEMAND SKILL SETS
This is the only course in Singapore that offers in-depth coverage of branding strategies, identity systems and experience design for brands.

BE FUTURE-READY
Guest lectures by industry practitioners will keep you abreast of the latest industry practices and trends, bringing value to your workplace and enhancing your career opportunities.

VERSATILE AND TRANSFERABLE SKILL SETS
The new skill sets will train you to be a versatile creative professional ready to meet the growing demand for designers in the design and non-design sectors.

Entry Requirements

Minimum Entry Requirements

A Polytechnic Diploma or ITE Technical Diploma / Technical Engineer Diploma / Work-Learn Technical Diploma or equivalent

OR A Bachelor’s Degree or equivalent

OR A Post-Secondary Certificate with at least 5 Years of relevant working experience

Who Should Attend

Individuals who wish to gain deeper insights into the methodologies and processes of Branding.

What You'll Learn

To be awarded the Specialist Diploma in Branding Design, participants are required to complete a total of 2 Post-Diploma Certificates (PDCs). A certificate will be issued upon successful completion of each PDC.

	Subject Code	Subject
	DCE018K	Brand Building This subject provides knowledge in planning an effective brand strategy. It focuses on the foundations of strategic thinking, analyse the ever-changing competitive landscape that maps out the clarity and opportunities with the implementation of a brand proposal. It covers the formulation of brand positioning statement, market segmentation, mood board visualisations of a brand’s attributes or characteristics, brand personality and narrative. It also includes the incorporation of brand experiences for audience interactions and engagement through a brand blueprint framework.
	DCE019K	Brand Communication This subject covers the knowledge of branding as a critical strategy for businesses in today's context. It will examine brands that incorporate design methods to express the brand’s identity and to engage consumers. The subject teaches the importance of innovation in brand engagement and the study of current trends which are important for brands to remain competitive and relevant in the changing market.

	Subject Code	Subject
	DCE020K	Brand Systems This subject provides the framework of a brand identity system, comprising a brand strategy and corporate identity supported by a brand identity guide. The topics will include the elements that make up a brand system, from logo classifications to complex visual systems that create a unified brand experience. It will cover the creation of a set of brand expressions that are required to be applied across a variety of mediums.
	DCE021K	Brand Experience This subject covers the design of a brand experience that captures the customer’s loyalty. The subject teaches the importance of consumer engagement through various touchpoints such as products, services, and environments. It will examine the needs of modern day consumers that contributes to creating a holistic brand experience.

Modes of Assessment

The subjects in this course incorporates both formative and summative assessments. The assessment framework may include class participation, research reports, presentations, quizzes, assignments and projects.

Career Opportunities

Graduates will be able to advance their careers in the areas of Design, Business and Innovation. The course will support the following job roles in SFwD: Product Manager (Business Track: Design Product Management), Strategist/Business Designer (Innovation Track: Strategy/Business Design) and Designer (Design Track: Design Craft) according to DesignSingapore Council’s Skills Future Framework for Design (SFwD).

Course Schedule/Apply

Intake Info	Application Period	Course Duration
April 2024	To be announced	1 year	Register Interest

Course Fees

Course fee per Post-Diploma Certificate

Fee Type	Total Fees w GST
SME-sponsored Singapore Citizens & Permanent Residents	S$291.72
Singapore Citizens aged 40 & above	S$282.48
Singapore Citizens aged below 40	S$423.72
Singapore Permanent Residents	S$1,129.92
Others & Repeat Students	S$2,824.80

SkillsFuture Credit Approved. For more details, please click here.

Course fees payable is based on per PDC.

Course fees will be reviewed by MOE on an annual basis and adjusted accordingly.

MOE subsidy will not be applicable for students who repeat a module or semester.

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:

https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html

Course Contact

tsa_acadcet@tp.edu.sg
67881212
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm

Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 4
21 Tampines Ave 1
Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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