To win over the hearts of consumers and fans, strong brands have to set themselves apart from the competition. Building a strong brand is key in helping start-ups, new products and services acquire and maintain a strong base of loyal customers and clients.
In this course, you will learn that building a brand is not just about design and aesthetics but also about the correct application of business concepts and creative strategy. Discover how to craft business strategies, develop empathy for customers, analyse consumer trends and behaviours while unlocking key opportunities that express a brand’s identity and story. Gain the skills and insights into building successful brands through the right strategy, innovation and visual systems today.
ACQUIRE IN-DEMAND SKILL SETS
This is the only course in Singapore that offers in-depth coverage of branding strategies, identity systems and experience design for brands.
Guest lectures by industry practitioners will keep you abreast of the latest industry practices and trends, bringing value to your workplace and enhancing your career opportunities.
VERSATILE AND TRANSFERABLE SKILL SETS
The new skill sets will train you to be a versatile creative professional ready to meet the growing demand for designers in the design and non-design sectors.
This subject provides knowledge in planning an effective brand strategy. It focuses on the foundations of strategic thinking, analyse the ever-changing competitive landscape that maps out the clarity and opportunities with the implementation of a brand proposal. It covers the formulation of brand positioning statement, market segmentation, mood board visualisations of a brand’s attributes or characteristics, brand personality and narrative. It also includes the incorporation of brand experiences for audience interactions and engagement through a brand blueprint framework.
This subject covers the knowledge of branding as a critical strategy for businesses in today's context. It will examine brands that incorporate design methods to express the brand’s identity and to engage consumers. The subject teaches the importance of innovation in brand engagement and the study of current trends which are important for brands to remain competitive and relevant in the changing market.
This subject provides the framework of a brand identity system, comprising a brand strategy and corporate identity supported by a brand identity guide. The topics will include the elements that make up a brand system, from logo classifications to complex visual systems that create a unified brand experience. It will cover the creation of a set of brand expressions that are required to be applied across a variety of mediums.
This subject covers the design of a brand experience that captures the customer’s loyalty. The subject teaches the importance of consumer engagement through various touchpoints such as products, services, and environments. It will examine the needs of modern day consumers that contributes to creating a holistic brand experience.
Modes of Assessment
The subjects in this course incorporates both formative and summative assessments. The assessment framework may include class participation, research reports, presentations, quizzes, assignments and projects.
Graduates will be able to advance their careers in the areas of Design, Business and Innovation. The course will support the following job roles in SFwD: Product Manager (Business Track: Design Product Management), Strategist/Business Designer (Innovation Track: Strategy/Business Design) and Designer (Design Track: Design Craft) according to DesignSingapore Council’s Skills Future Framework for Design (SFwD).
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm
Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
Temasek SkillsFuture Academy (TSA)
East Wing, Block 1A, Level 3, Unit 4
21 Tampines Ave 1
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.