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Course Overview

In a very competitive marketplace, good branding will help products or a service stand out from the crowd. This course aims to arm you with the skills to develop creative branding solutions. Merely applying design and aesthetics approaches can no longer be a formula for a brand to remain successful. A deeper understanding of business concepts, applied and integrated as part of the creative strategy, is needed for a more holistic solution. In this Specialist Diploma, you will acquire insights into both the theoretical and creative knowledge for building successful brands by focusing on areas such as Brand Strategy and Brand Systems, currently a cornerstone for a branding framework.

Application/Entry Requirement

At least a Polytechnic Diploma or ITE Technical Diploma/Technical Engineer Diploma/Work-Learn Technical Diploma in a related design, communication, business or marketing disciplinet. Holders of other equivalent academic qualifications from foreign institutions will be considered on a case-by-case basis.

 

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Who Should Attend

Individuals who wish to gain deeper insights into the methodologies and processes of Branding.

What You'll Learn

To be awarded the Specialist Diploma in Branding Design, participants are required to complete a total of 2 Post-Diploma Certificates (PDCs). A certificate will be issued upon successful completion of each PDC.

Subject Code Subject
DCE018K Brand Building

This subject provides knowledge in planning an effective brand strategy. It focuses on the foundations of strategic thinking, analyse the ever-changing competitive landscape that maps out the clarity and opportunities with the implementation of a brand proposal. It covers the formulation of brand positioning statement, market segmentation, moodboard visualizations of a brand’s attributes or characteristics, brand personality and narrative. It also includes the incorporation of brand experiences for audience interactions and engagement through a brand blueprint framework.

DCE019K Brand Communication

This subject covers the knowledge of branding as a critical strategy for businesses in today's context. It will examine brands that incorporate design methods to express the brand’s identity and to engage consumers. The subject teaches the importance of innovation in brand engagement and the study of current trends which are important for brands to remain competitive and relevant in the changing market.

Subject Code Subject
DCE020K Brand Systems

This subject provides the framework of a brand identity system, comprising a brand strategy and corporate identity supported by a brand identity guide. The topics will include the elements that make up a brand system, from logo classifications to complex visual systems that create a unified brand experience. It will cover the creation of a set of brand expressions that are required to be applied across a variety of mediums.

DCE021K Brand Experience

This subject covers the design of a brand experience that captures the customer’s loyalty. The subject teaches the importance of consumer engagement through various touchpoints such as products, services, and environments. It will examine the needs of modern day consumers that contributes to creating a holistic brand experience.

Modes of Assessment 

 

The subjects in this course incorporates both formative and summative assessments. The assessment framework may include class participation, research reports, presentations, quizzes, assignments and projects.

Career Opportunities

Graduates will be able to advance their careers in the areas of Design, Business and Innovation. The course will support the following job roles in SFwD: Product Manager (Business Track: Design Product Management), Strategist/Business Designer (Innovation Track: Strategy/Business Design) and Designer (Design Track: Design Craft) according to DesignSingapore Council’s Skills Future Framework for Design (SFwD).

Course Schedule

Intake Info Application Period Course Duration

19 April 2021

02 November 2020 - 11 January 2021

1 Year

APPLY

Course Fees

Course fee per Post-Diploma Certificate

Fee Type Total Fees
w GST
SME-sponsored Singapore Citizens & Permanent Residents S$278.88
Singapore Citizens aged 40 & above S$269.64
Singapore Citizens aged below 40 S$410.88
Singapore Permanent Residents S$1,104.24
Others & Repeat Students S$2,747.76

SkillsFuture Credit Approved. For more details, please click here

Course fees payable is based on per MC.

Course fees will be reviewed by MOE on an annual basis and adjusted accordingly.

MOE subsidy will not be applicable for students who repeat a module or semester.

 

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:

https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html

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Course Contact

  • 67881212
  • 8.30 am to 6.00 pm (Mon to Thu)

    8.30 am to 5.30 pm (Fri)

    Closed on Sat, Sun & Public Holidays

  • Website: https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy
    Temasek Polytechnic
    East Wing Block 1A, 
    Level 3, Unit 81
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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