In a very competitive marketplace, good branding will help products or a service stand out from the crowd. This course aims to arm you with the skills to develop creative branding solutions. Merely applying design and aesthetics approaches can no longer be a formula for a brand to remain successful. A deeper understanding of business concepts, applied and integrated as part of the creative strategy, is needed for a more holistic solution. In this Specialist Diploma, you will acquire insights into both the theoretical and creative knowledge for building successful brands by focusing on areas such as Brand Strategy and Brand Systems, currently a cornerstone for a branding framework.
At least a Polytechnic Diploma or ITE Technical Diploma/Technical Engineer Diploma/Work-Learn Technical Diploma in a related design, communication, business or marketing disciplinet. Holders of other equivalent academic qualifications from foreign institutions will be considered on a case-by-case basis.
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
This subject provides knowledge in planning an effective brand strategy. It focuses on the foundations of strategic thinking, analyse the ever-changing competitive landscape that maps out the clarity and opportunities with the implementation of a brand proposal. It covers the formulation of brand positioning statement, market segmentation, moodboard visualizations of a brand’s attributes or characteristics, brand personality and narrative. It also includes the incorporation of brand experiences for audience interactions and engagement through a brand blueprint framework.
This subject covers the knowledge of branding as a critical strategy for businesses in today's context. It will examine brands that incorporate design methods to express the brand’s identity and to engage consumers. The subject teaches the importance of innovation in brand engagement and the study of current trends which are important for brands to remain competitive and relevant in the changing market.
This subject provides the framework of a brand identity system, comprising a brand strategy and corporate identity supported by a brand identity guide. The topics will include the elements that make up a brand system, from logo classifications to complex visual systems that create a unified brand experience. It will cover the creation of a set of brand expressions that are required to be applied across a variety of mediums.
This subject covers the design of a brand experience that captures the customer’s loyalty. The subject teaches the importance of consumer engagement through various touchpoints such as products, services, and environments. It will examine the needs of modern day consumers that contributes to creating a holistic brand experience.
Modes of Assessment
The subjects in this course incorporates both formative and summative assessments. The assessment framework may include class participation, research reports, presentations, quizzes, assignments and projects.
Graduates will be able to advance their careers in the areas of Design, Business and Innovation. The course will support the following job roles in SFwD: Product Manager (Business Track: Design Product Management), Strategist/Business Designer (Innovation Track: Strategy/Business Design) and Designer (Design Track: Design Craft) according to DesignSingapore Council’s Skills Future Framework for Design (SFwD).
|Intake Info||Application Period||Course Duration|
19 April 2021
02 November 2020 - 11 January 2021
8.30 am to 6.00 pm (Mon to Thu)
8.30 am to 5.30 pm (Fri)
Closed on Sat, Sun & Public Holidays
- Website: https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy
East Wing Block 1A,
Level 3, Unit 81
21 Tampines Ave 1
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.