The advertising landscape has evolved beyond mere creative and stylistic execution. The omni-channel platforms available today opens up opportunities to engage customers in both the physical and digital environments, providing them with an integrated user experience. This Specialist Diploma in Integrated Digital Communication will equip you with skills to formulate and execute an effective campaign for an ever-changing economy and engage consumers with different media applications. The course will expose you to UI/UX Design, innovative advertising strategies, designing for digital devices and ecosystems and producing an effective and integrated advertising campaign. Upon graduation, you can look forward to secure employment as Multimedia Designers, Art Directors, Web Designers, UI/UX Designers, Social Media Producers, Digital Art Directors and other career options in the field of digital communication.
At least a Polytechnic Diploma or ITE Technical Diploma/Technical Engineer Diploma/Work-Learn Technical Diploma in a design-related course, or equivalent.
Holders of other equivalent academic qualifications from foreign institutions will be considered on a case-by-case basis.
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
|DCE022K||UI & UX Design
This subject covers the principles of user-centred design using different methods and processes to develop an understanding of user needs. With this understanding, techniques in the creation of Graphic User Interface (GUI) are introduced to develop an effective, relevant and pleasant digital experience for the user.
|DCE023K||Designing for Digital Ecosystem
This subject covers the front-end development and digital technologies to develop an interactive multi-device ecosystem. The subject provides the framework of understanding the characteristics of interactive multi-device solutions, methods of dynamic content processing and integration of interactive elements through authoring techniques to enhance usability in multi-device solutions.
|DCE024K||Integrated Advertising Strategy
This subject introduces techniques in which to identify consumer trends for creative ideation. It also includes analytical and rational implementation of strategies, as well as best practices for marketing to engage consumers. It covers the various approaches towards content development including social media, for the creation of innovative advertising campaigns.
|DCE025K||Content Creation & Storytelling
This subject covers researching on current consumer trends to develop strategies and subsequently creative ideas to produce a campaign. This provides an in-depth experience of working in a creative agency, as well as insights to the latest trends and innovations in the advertising industry.
Modes of Assessment
The subjects in this course incorporates both formative and summative assessments. The assessment framework may include class participation, assignments, projects and presentations.
Graduates will be able to advance their careers in the areas of Design and Innovation. The course will support the following job roles in SFwD: Experience Designer (Innovation Track: Service Design/Experience Design), Content Strategist, Content Writer, Storyteller (Design Track: Design Communication), Designer (Design Track: Design Craft) according to DesignSingapore Council’s Skills Future Framework for Design (SFwD).
|Intake Info||Application Period||Course Duration|
19 April 2021
02 November 2020 - 11 January 2021
8.30 am to 6.00 pm (Mon to Thu)
8.30 am to 5.30 pm (Fri)
Closed on Sat, Sun & Public Holidays
- Website: https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy
East Wing Block 1A,
Level 3, Unit 81
21 Tampines Ave 1
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.