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Course Overview

Have you ever wondered what it takes to create an effective advertising campaign that captures customers' attention? The advertising landscape today has evolved beyond creativity and design execution. It encompasses an effective strategy, the use of different platforms, content creation, user interface and experience. This course will teach you everything you need to engage customers in both the physical and digital environments, providing them with an integrated user experience. 


Our Specialist Diploma in Integrated Digital Communication will equip you with the skills to formulate and execute an effective campaign for an ever-changing economy and engage consumers with different media applications. You will learn to develop innovative advertising strategies, design digital devices and ecosystems and produce an effective and integrated advertising campaign.


Graduates can look forward to potential employment as Multimedia Designers, Art Directors, Web Designers, UI/UX Designers, Social Media Producers, Digital Art Directors and other career options in the field of digital communication.

Entry Requirements

At least a Polytechnic Diploma or ITE Technical Diploma/Technical Engineer Diploma/Work-Learn Technical Diploma in a design-related course, or equivalent.


Holders of other equivalent academic qualifications from foreign institutions will be considered on a case-by-case basis.


Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Who Should Attend

Individuals who wish to gain deeper insights into the methodologies and processes of Integrated Digital Communication.

What You'll Learn

To be awarded the Specialist Diploma in Integrated Digital Communication, participants are required to complete a total of 2 Post-Diploma Certificates (PDCs). A certificate will be issued upon successful completion of each PDC.

Subject Code Subject
DCE022K UI & UX Design

This subject covers the principles of user-centred design, using different methods and processes to develop an understanding of user needs. With this understanding, techniques in the creation of Graphic User Interface (GUI) are introduced to develop an effective, relevant and pleasant digital experience for the user.

DCE023K Designing for Digital Ecosystem

This subject covers the front-end development and digital technologies to develop an interactive multi-device ecosystem. The subject provides the framework of understanding the characteristics of interactive multi-device solutions, methods of dynamic content processing and integration of interactive elements through authoring techniques to enhance usability in multi-device solutions.

Subject Code Subject
DCE024K Integrated Advertising Strategy

This subject introduces techniques in which to identify consumer trends for creative ideation. It also includes analytical and rational implementation of strategies, as well as best practices for marketing to engage consumers. It covers the various approaches towards content development including social media, for the creation of innovative advertising campaigns.

DCE025K Content Creation & Storytelling

This subject covers researching on current consumer trends to develop strategies and subsequently creative ideas to produce a campaign. This provides an in-depth experience of working in a creative agency, as well as insights to the latest trends and innovations in the advertising industry.

Modes of Assessment


The subjects in this course incorporates both formative and summative assessments. The assessment framework may include class participation, assignments, projects and presentations.

Career Opportunities

Graduates will be able to advance their careers in the areas of Design and Innovation. The course will support the following job roles in SFwD: Experience Designer (Innovation Track: Service Design/Experience Design), Content Strategist, Content Writer, Storyteller (Design Track: Design Communication), Designer (Design Track: Design Craft) according to DesignSingapore Council’s Skills Future Framework for Design (SFwD).

Course Schedule/Apply

Intake Info Application Period Course Duration

April 2024

To be announced

1 year


Online application may close earlier for courses with overwhelming response.


For details on Application and Admission Process, please click here.

Course Fees

Course Fee per Post-Diploma Certificate 

Fees Type Course Fees per PDC
(w GST) 

Singapore Citizens

Aged 40 and above (Individual or SME-sponsored) S$282.48
Aged below 40 S$423.72
SME-sponsored aged below 40 S$291.72
Others & Repeat Students S$2,824.80
Non-Singapore Citizens
Singapore Permanent Residents S$1,166.40
SME-sponsored (Singapore Permanent Residents) S$296.64
Others & Repeat Students S$2,903.04

SkillsFuture Credit Approved. For more details, please click here


Course fees payable is based on per Post-Diploma Certificate.

Course fees will be reviewed by MOE on an annual basis and adjusted accordingly.

MOE subsidy will not be applicable for students who repeat a module or semester.


With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by the Work Support Scheme (WSS); for more information, please visit:


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Course Contact

  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 4
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.