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Course Overview

This course aims to provide you with the knowledge and skills to apply psychological principles and processes to enhance your understanding of your stakeholders. You will also be able to develop policies, products & services and work process informed by empirically-validated psychological theories and frameworks.

Entry Requirements

The minimum entry requirement is a Polytechnic Diploma, or an ITE Technical Diploma/Technical Engineer Diploma/Work-Learn Technical Diploma in any discipline.


Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Who Should Attend

  • Singapore Citizens / PRs aged 21 and above
  • Individuals who are able to commit to the training programme on a full-time basis


In addition, the target trainees for SGUS programmes will exclude the following:

a) Graduated or graduating in Calendar Year (CY) 2019 / 2020 / 2021 from ITE, Polytechnics, Universities, and other educational institutions. This includes graduates from private universities as well as overseas institutions; and

b) Graduated from the educational institutions mentioned in (a) and completed or completing their National Service (NS) in CY 2019 / 2020 / 2021 and are entering the labour force.

Career Opportunities

Upon completion of the course, graduates will be equipped with psychological perspectives for cross-disciplinary applications to jobs in the area of consumer insights, market insights, market research, marketing, advertising, design and in the public service.

What You'll Learn

Subject Name Subject Description

Specialist Diploma in Applied Psychology (Behavioural Insights)

The aim of this course is to equip professionals and fresh entrants with the knowledge and skills to apply psychological principles and processes to enhance their understanding of their stakeholders.
Certificate in Psychology Fundamentals

  • Introduction to Applied Psychology
  • Principles of Behavioural Insights
  • Certificate in Applied Behavioural Insights
  • Understanding & Analysing Human Behaviour
  • Human Factors & User Experience

Data Visualisation

This course focuses on the skills to analyse, visualise and present analysed data. It will cover the knowledge and best practices of data visualisation with commercial visualisation software.

  • What is data visualisation?
  • The different types of data visualisation
  • Overview of the applications of data visualization
  • Applying data management
  • Understanding data attributes, data quality dimensions
  • Analysing the nature of raw data
  • Preparing for data cleansing
  • Handling data cleansing, data visualisation techniques
  • Understanding the various visualisation techniques
  • Applying appropriate techniques to display data
  • Building a basic dashboard using appropriate reporting components
  • Validating the selection of graphical representations

Data Storytelling

In this workshop, participants will learn to communicate data findings, tailored to a target audience, by connecting the dots using compelling narratives and visuals such as storyboarding and visual

  • Be equipped with concepts and techniques to transform data into stories
  • Learn various attributes that can alter the impact on your audience
  • Gain a new perspective to communicate your data differently

Data Science Essentials

This course covers the fundamental skills needed to kick-start a data science project by using an open-source programming language. It focuses on how to read, explore, manipulate data and present data using the right visualisations. There will be guided programming and participants will learn how to perform data exploration and analysis techniques to discover new knowledge from data to aid data-driven decisions in an intelligent and informed way.

  • Be able to use an open-source programming platform and its related packages to:
  • Understand your data
  • Manipulate your data into desired formats
  • Apply appropriate techniques to carry out Exploratory Data Analysis (EDA)
  • Use suitable visualizations to communicate your findings



Fundamentals of the Personal Data Protection Act

In today’s data-intensive economies, vast amounts of personal data are collected, used and processed. Organisations in Singapore are required to comply with the Personal Data Protection Act (PDPA) when they collect, use and disclose personal data. This course will equip participants with an overview and understanding of the key legal and regulatory requirements of the PDPA and help them support their organisation’s compliance with the PDPA.

Participants will be trained to identify key legislative and regulatory requirements under the PDPA including the 9 key obligations under the PDPA, the provisions relating to “Do Not Call”. The role of the Data Protection Officer will also be discussed, as well as learning how to manage data breaches through a case study.

Design Thinking in Action - The SEE Cycle

If you are an entrepreneur, educator or PMET seeking revolutionary breakthroughs in creative thinking and innovation, you will benefit from this course. Going beyond conventional design thinking courses, this unique 3-step framework breaks down and demystifies the process of creative ideation that promotes originality, while encouraging out-of-the-box thinking.

The SEE Cycle will help you sift through the jargon and gain insight into the cyclical and highly iterative creative thinking process. You will be encouraged to adopt an open and expansive mindset that will embrace risk-taking and deep inquiry. You will also understand the importance of human centricity as you develop multiple options to address issues and pain-points of your business or organization.

  • Overview Of Design Thinking
  • Introduction To The SEE Cycle
  • Beginning With The Right Mind-set
  • Presenting The Design Challenge
  • The Power Of Empathy
  • Identifying the Issue
  • Deconstruction and Reconstruction
  • Presentation and Critique
  • Generating New Ideas
  • Discovering the Impossible
  • Distilling the Best
  • Validating Viable Options
  • Presentation and Critique
  • Summary and Conclusion

UI Design & Development

This course allows participants to understand the principles of Human Computer Interface (HCI) and Graphic User Interface (GUI) in the creation of a user-centric experience. It also explores different
user interface design approaches in delivering different types of media and or platform.

  • Relate how people interact with devices through user interfaces.
  • Apply structure used in information architecture.
  • Explore different navigation approaches.
  • Identify basic visual logic in interactive applications.
  • Apply different user interface design approaches for different types of media delivery.
  • Create prototypes for user testing.

UX Design Methods

This course allows participants to understand principles of user centred design in the creation of a user-centric experience. It explores factors that influence how a user interacts with a product, service or system.

  • Determine the importance of user centred design
  • Analyse user research data
  • Recommend a design solution
  • Create usability tests through prototyping
  • Produce a project plan
  • Integrate digital accessibility practices into user experience work and process

Industry Project/Industry Attachment

This programme involves project-based learning, where you are required to be either attached to companies or work on real-life projects for companies or centres, related to your course of study. You are expected to undertake various activities discussed with and assigned by the supervisors or participating host organisations. The programme enables you to apply knowledge and skills acquired in the course of your study to address practical problems in the real workplace

Course Schedule / Apply

Intake Info Application Period Course Duration

March 2022


6 months | Full day training

Lessons will be conducted online in synchronous/asynchronous or face-to-face mode

Register Interest

Registration may be closed earlier due to overwhelming response.



Application Procedures


Click on the Apply button above to submit your application online.


Steps to follow in your application:


Step 1 – Select “Individual” and click “Sign Up via SingPass”. Once you are registered, you will be directed back to the Sign Up page to login with your account details to access the Online Application Portal.

If you already have an account, select “Individual” and click “Sign In via SingPass” to login with your account details to access the Online Application Portal.


Step 2 – Refer to the User Manual here (also found on the Online Application Portal) & follow the instructions accordingly.


Note: Payment will not be required upon registration.

Course Fees

Fee Type Item Total Fees (w GST)
Singapore Citizens / PRs aged 21 and above S$500.00

SkillsFuture Credit Approved. For more details, please click here


Full Course fee before subsidy: S$15,437.96


Please take note of the following requirements in order to be eligible for the subsidy:


1) Trainees must fulfil minimum attendance requirements and pass assessments to qualify for course fee subsidies. Trainees who are unable to meet these requirements may be asked to return the course fee subsidies that they have received.


2) The programme allows trainees to exit without penalty if they are successfully placed into a job or have secured a job on their own accord while undergoing training. However, trainees who exit the programme without a valid reason may be asked to return the course fee subsidy that they have received.

Contact Details

  • 67881212
  • 8.30am – 6.00pm (Mon – Thu)

    8.30am – 5.30pm (Fri)

    Closed on Sat, Sun & Public Holidays

    Due to Safe Management Measures, our office is currently closed.

    Please call or email us your enquiry.

    Thank you for your patience and understanding.

  • Website: https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 81
    21 Tampines Ave 1
    Singapore 529757

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