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Course Overview

This course aims to expose you to a wider range of knowledge areas to formulate and execute an e­ffective campaign for an ever-changing economy through strategic appropriation of multi-channels, content creation, user interface and experience. It also includes analytical and rational implementation of strategies to engage consumers with di­fferent media applications. Techniques on applying conceptual thinking, methodologies, and processes in the creation of an e­ffective integrated advertising campaign will be the mainstay of the course.

Entry Requirements

  • Singapore Citizens and Singapore Permanent Residents, aged 21 & above
  • At least a Polytechnic diploma in a design-related course, or equivalent
  • Holders of other equivalent academic qualifications from foreign institutions will be considered on a case-by-case basis.


Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Who Should Attend

  • Singapore Citizens / PRs aged 21 and above
  • Individuals who are able to commit to the training programme on a full-time basis


In addition, the target trainees for SGUS programmes will exclude the following:

a) Graduated or graduating in Calendar Year (CY) 2019 / 2020 / 2021 from ITE, Polytechnics, Universities, and other educational institutions. This includes graduates from private universities as well as overseas institutions; and

b) Graduated from the educational institutions mentioned in (a) and completed or completing their National Service (NS) in CY 2019 / 2020 / 2021 and are entering the labour force.

Career Opportunities

Upon completion of the course, graduates can look forward to career opportunities in roles such as:

  • Experience designer
  • Content Strategist
  • Content writer
  • Storyteller
  • Designer

What You'll Learn

Subject Name Subject Description

Specialist Diploma in Integrated Digital Communication

This Specialist Diploma in Integrated Digital Communication will expose participants to a wider range of knowledge areas to formulate and execute an effective campaign for an ever-changing economy. It also includes analytical and rational implementation of strategies to engage consumers with different media applications.

Certificate in Digital Design

  • UI & UX Design
  • Designing for Digital Ecosystem

Certificate in Advertising Communication

  • Integrated Advertising Strategy
  • Content Creation & Storytelling

Basic Business Analytics @ Work

This workshop is a quick jumpstart to do basic business analytics. Participants will get to understand
of the importance of Analytics, to get hands-on experience to handle data, as well as to create interactive dashboards. This workshop will also show case the potential and possibilities of doing more with advance business analytics.

  • Introduction to Analytics
  • Business Analytics Life Cycle
  • Text Mining

Effective Digital & Social Media Marketing for Beginners

Digital & Social Media Marketing for Beginners is targeted at individuals and corporations that want to take the first steps in the journey towards digital marketing to reach customers effectively.
Through hands on activities, participants will learn how to make basic digital & social media marketing strategy customised to telling your personal and organisational story.

  • Introduction to Digital & Social Media Marketing
  • Storytelling with Digital & Social Media Marketing
  • Continuous Learning in Digital & Social Media Marketing

 Data Visualisation

This course focuses on the skills to analyse, visualise and present analysed data. It will cover the knowledge and best practices of data visualisation with commercial visualisation software.

  • What is data visualisation?
  • The different types of data visualisation
  • Overview of the applications of data visualization
  • Applying data management
  • Understanding data attributes, data quality dimensions
  • Analysing the nature of raw data
  • Preparing for data cleansing
  • Handling data cleansing, data visualisation techniques
  • Understanding the various visualisation techniques
  • Applying appropriate techniques to display data
  • Building a basic dashboard using appropriate reporting components
  • Validating the selection of graphical representations

Data Storytelling

In this workshop, participants will learn to communicate data findings, tailored to a target audience, by connecting the dots using compelling narratives and visuals such as storyboarding and visual

  • Be equipped with concepts and techniques to transform data into stories
  • Learn various attributes that can alter the impact on your audience
  • Gain a new perspective to communicate your data differently

Design Thinking in Action - The SEE Cycle

This course will help non-designers sift through the jargon and gain insight into the cyclical and highly iterative creative thinking process. Participants will be encouraged to adopt an open and expansive mindset that will embrace productive failure, risk-taking and deep inquiry.

  • Overview Of Design Thinking
  • Introduction To The SEE Cycle
  • Beginning With The Right Mind-set
  • Presenting The Design Challenge
  • The Power Of Empathy
  • Identifying the Issue
  • Deconstruction and Reconstruction
  • Presentation and Critique
  • Generating New Ideas
  • Discovering the Impossible
  • Distilling the Best
  • Validating Viable Options
  • Presentation and Critique
  • Summary and Conclusion

Robotic Process Automation for Beginners

This course aims to give participants a glimpse into the limitless possibilities of robotic process automation. Participants will also learn how to use RPA to automate repetitive, computerized administrative tasks.

  • Introduction to RPA: What is it?
  • Learn to develop a basic RPA script
  • Best practices for automation

Fundamentals of Cyber Security

The course focuses on the fundamental principles of cybersecurity and lays the foundation for intermediate and advanced topics.

  • Basic principles of cybersecurity
  • Authentication, authorisation and accounting
  • Types of controls
  • Basic concepts of risk assessment and treatment
  • Common types of risks and applicable controls

Industry Project/Industry Attachment

This programme involves project-based learning, where you are required to be either attached to companies or work on real-life projects for companies or centres, related to your course of study. You are expected to undertake various activities discussed with and assigned by the supervisors or participating host organisations. The programme enables you to apply knowledge and skills acquired in the course of your study to address practical problems in the real workplace

Course Schedule / Apply

Intake Info Application Period Course Duration

March 2022


6 months | Full day training

Lessons will be conducted online in synchronous/asynchronous or face-to-face mode

Register Interest

Registration may be closed earlier due to overwhelming response.



Application Procedures


Click on the Apply button above to submit your application online.


Steps to follow in your application:


Step 1 – Select “Individual” and click “Sign Up via SingPass”. Once you are registered, you will be directed back to the Sign Up page to login with your account details to access the Online Application Portal.

If you already have an account, select “Individual” and click “Sign In via SingPass” to login with your account details to access the Online Application Portal.


Step 2 – Refer to the User Manual here (also found on the Online Application Portal) & follow the instructions accordingly.


Note: Payment will not be required upon registration.

Course Fees

Fee Type Item Total Fees (w GST)
Singapore Citizens / PRs aged 21 and above S$500.00

SkillsFuture Credit Approved. For more details, please click here


Full Course fee before subsidy: S$14,731.76


Please take note of the following requirements in order to be eligible for the subsidy:


1) Trainees must fulfil minimum attendance requirements and pass assessments to qualify for course fee subsidies. Trainees who are unable to meet these requirements may be asked to return the course fee subsidies that they have received.


2) The programme allows trainees to exit without penalty if they are successfully placed into a job or have secured a job on their own accord while undergoing training. However, trainees who exit the programme without a valid reason may be asked to return the course fee subsidy that they have received.

Contact Details

  • 67881212
  • 8.30am – 6.00pm (Mon – Thu)

    8.30am – 5.30pm (Fri)

    Closed on Sat, Sun & Public Holidays

    Due to Safe Management Measures, our office is currently closed.

    Please call or email us your enquiry.

    Thank you for your patience and understanding.

  • Website: https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 81
    21 Tampines Ave 1
    Singapore 529757

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