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Course Overview

This 27-hour programme enables participants to gain an understanding of the basic principles necessary to extend existing businesses to incorporate e-business and digital platforms, or to start a brand new business. This programme is designed for individuals who have an interest in developing the knowledge, attitudes and skills necessary to build a successful e-business arm, or to become digital entrepreneurs online or on mobile. The programme will value add to the participant’s digital business development journey.

Who Should Attend

This programme is designed for individuals who have an interest in developing the knowledge, attitudes and skills necessary to build a successful e-business arm, or to become digital entrepreneurs online or on mobile.

What You'll Learn

Overall Trends in Digital Businesses

Learn digital business trends in recent years. What are examples of local successes in digital businesses? What opportunities await you in digital business? 


The Sharing Economy 

The sharing economy has bridged the online and the offline worlds, using technology to enable new business opportunities and models. 


Reducing Costs in a Digital Business 

What are the tools and opportunities available for you to develop your e-business at lower costs? Where can you look for funding?

Value Propositions 

Assess e- business opportunities in the market. How can you stand out among competitors and win with consumers? 


Different Revenue Models

The digital world offers businesses new ways to earn money. You can even differentiate yourself solely by your revenue model. 


Competition and How to Beat Them 

Is the digital business world getting too crowded? How do you win over competitors in your business category? 


Customers and How to Meet Their Needs 

A digital business still needs to get the fundamentals of delighting customers, and meeting their needs to the best that you can. Your Team What is the right profile, skillset and characteristics of essential team members in a winning digital business?

Understanding Customers

No matter how good your product or service ideas are, the customer is your ultimate boss. How do you truly understand them and delight them with your products and services? 


Build, Execute, Learn 

The LEAN methodology enables you to shorten the e-business launch or initial development cycle, speed up your development, and reduce expenses to increase your chances of success. 

Digital Organization Structures Case Studies 

Learn the new structures that winning e-businesses use to beat incumbent companies and disrupt industries. 


Digital Organization Advantages 

In your digital business, how can you run a business differently so that you reduce risks and increase your leverage vs. traditional companies?

LEAN Marketing Plan 

How to use LEAN principles for your marketing plan. A robust marketing plan helps your e-business to grow quickly and healthily. 


Optimizing Your Marketing 

Different stages of your e-business may require a different marketing approach. Learn how to be nimble in your marketing strategies. 


Different Types of Targeted Marketing 

You will learn up to 20 different marketing channels, each with tactics and examples to succeed in getting, retaining and delighting your customers.



Participants will be issued with a Certificate of Performance upon meeting 75% of the required course attendance.

Course Schedule/Apply

Intake Info Application Closing Date Course Duration

10 -13 October 2022

15 September 2022

4 days

1st 3 days: 9.00am to 5.00pm

4th day: 9.00am to 4.00pm


Registration may be closed earlier due to overwhelming response.


For Corporate training, click here.


Application Procedures


Click on the Apply button above to submit your application online.


Steps to follow in your application: 


Step 1 - Enter NRIC/ Passport No.

Step 2 - Select course code and course commencement date. 

Step 3 - Enter personal, qualification, employment and sponsoring details (if applicable). 

Step 4 - Applicable for 'Stackable based modular course' or 'Diploma or Post-Diploma courses' only. Select, rank your preference for the selected subject(s) and indicate the number of subject(s) you wish to take. Please note that the subject start date(s) denotes the semester start date.

Step 5 - Make declaration and submit online application.

Course Fees

Fee Type Item Total Fees (w GST)
Full Course Fee


SG Citizens aged 39 & below / Permanent Residents


SG Citizens aged 40 & above / SME-sponsored SG Citizens & Permanent Residents


SkillsFuture Credit Approved. For more details, please click here


With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit: 



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